The Crypto Ecosystem Growth guide is your marketing bible – a comprehensive playbook packed with strategies, insights, and battle-tested tactics essential for driving explosive growth of crypto ecosystems. Whether you're building an on-chain project, launching a token, or scaling your crypto community, this resource will equip you with the tools needed to cut through the noise and create lasting impact.
By the time you turn the last page, you’ll have a clear, actionable roadmap for leveraging three core pillars of crypto growth, along with several potent 'power-ups' to drive the growth of the crypto ecosystem you’ve been tirelessly building, including:
- Social Media Marketing
- Influencer Marketing
- Public Relations
- Localized hubs
- Crypto events
- AI Marketing tools
CHAPTER 1: Why Building Isn't Enough
For years, you've been deep in the trenches tirelessly crafting something truly extraordinary in the Web3 space. And you haven’t done it alone. You have managed to put together a strong team, consisting of:
- Developers meticulously piecing together the technology.
- Entrepreneurs brainstorming and bringing innovative ideas to life.
- Investors providing essential financial backing.
- Content Creators narrating your journey every step of the way.
Each individual has been instrumental in laying a solid foundation for your crypto ecosystem. But despite all this effort, something crucial has been overlooked. Something that has the power to determine whether your project soars or fades into nothingess.
- Your Project Demands Attention
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You've reached a crossroads. Your product is built. The infrastructure is in place. The vision is no longer just an idea; it’s tangible, functional, and ready for the world.
But ask yourself this: If no one knows about it, does it even exist?
Too many Web3 founders get caught in an endless loop of refining, tweaking, and adding “just one more feature.” There’s always something more to improve. You tell yourself that once the product is perfect, the users will come.
But they won’t. Not unless you actively bring them in. Not unless you make them see why your ecosystem matters.
The reality is, Web3 moves fast. One moment, the space is buzzing with excitement. Next, it’s a bear market, and even the most promising projects struggle for attention. If you wait too long, if you keep telling yourself that “the product isn’t quite ready yet,” you risk launching into silence.
- It Starts With Your Own Team
Before you even think about influencers, media coverage, or community marketing, your own team must be the first to talk about your project.
Your developers, your founders, your marketers, every single person who has helped bring this vision to life should be your loudest champions. If the people closest to your project aren’t actively talking about it, why should anyone else care?
Your team needs to be:
- Posting updates and insights on social media
- Engaging in industry conversations on platforms like Twitter
- Writing articles, blog posts, and thought leadership pieces that position your project as a must-watch innovation in the space
Every major Web3 success story starts with a core group of believers who are relentless in spreading the word. That starts with you and your team.
- From Building to Promoting
The projects that dominate in Web3 aren’t just the most technically advanced or the most innovative. They’re the ones that command attention, spark conversations, and build movements.
Imagine what happens when your project is no longer just something you and your team believe in, but something the entire crypto community is talking about. When investors, developers, influencers, and users aren’t just aware of it, but are excited about it.
That moment doesn’t come from silently building in the background. It comes from stepping into the spotlight, from actively marketing, from positioning your project in a way that demands recognition.
The truth is, the best technology doesn’t always win.
The best-marketed technology does.
CHAPTER 2: Crypto ecosystem growth
Since 2017, we’ve been in the trenches of crypto marketing, helping ecosystems grow from niche communities to full-fledged powerhouses. We’ve seen what works, what flops, and what gets people genuinely excited. And if there’s one thing we know for sure, it’s this: an ecosystem is only as strong as the projects thriving within it.
Success in Web3 isn’t about isolated wins,it’s about momentum. One great project doesn’t just succeed on its own; it brings in users, attracts developers, and creates a ripple effect that fuels the entire ecosystem. Every transaction, every interaction, every conversation adds to the network’s strength. It’s a flywheel effect: success breeds more success, adoption leads to more adoption, and suddenly, an ecosystem isn’t just surviving but booming.
The challenge is keeping that momentum balanced.
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The Biggest Challenge in Ecosystem Growth
After working with hundreds of Web3 projects, we’ve learned that building a thriving crypto ecosystem is a delicate dance. You need a mix of developers pushing the tech forward, investors willing to fuel new ideas, entrepreneurs creating fresh opportunities, community members ("degens") engaging, using, and hyping up the projects.
Still, the biggest mistake we see is one-dimensional marketing.
Too many ecosystems hyper-focus on just one audience—developers, traders, or investors without speaking to all the key players. The most successful ecosystems don’t pick sides. They grow holistically, ensuring every stakeholder has a reason to participate.
We’ve worked with over 250 Web3 projects, and we’ve seen what it takes to scale an ecosystem. In the 2021 bull market, we helped Cosmos grow its market cap by tens of millions through strategic campaigns. We also ran one of the first major Cosmos airdrops, bringing in tens of thousands of new users overnight.
Moreover, our campaigns for Polkadot and ICP reached millions, creating viral moments and high-impact media impressions that strengthened both communities.
But before we talk strategy, there’s one step every ecosystem needs to nail first: understanding where you stand today.
Assessing the Health of a Crypto Ecosystem
The foundation of any effective growth strategy starts with a deep understanding of the ecosystem’s current state. Before launching a campaign, we conduct a comprehensive evaluation, analyzing both the technology and the surrounding activity that determines whether an ecosystem has staying power.
Here’s what we look at:
- Active wallets per month: The number of unique wallet addresses that engage in transactions each month.
- Developer activity: Contributions to GitHub, the number of MVPs submitted, and overall participation in protocol development.
- Decentralized exchanges (DEXs): The transaction volume and asset diversity on decentralized exchanges.
- Launchpad effectiveness: How successfully the ecosystem brings new projects to market. Well-performing launchpads indicate a thriving pipeline of innovation.
- Memecoin presence: While often dismissed, memecoin activity can be a sign of cultural relevance and strong grassroots engagement.
- Community vibrancy: Measured through social media discussions, governance participation, and organic mentions in top crypto publication
By breaking down these metrics, we can pinpoint exactly what’s working, what needs improvement, and how to craft a marketing strategy that ensures not just growth, but balanced, sustainable expansion.
In the next chapters, we’ll break down the three core strategies that drive successful ecosystem marketing, exploring how to attract developers, engage communities, and position ecosystems for long-term success.
CHAPTER 3: Influencer marketing for ecosystem growth
Influencer marketing is one of the most powerful tools in the Web3 space. The right influencers don’t just boost visibility, they build trust, drive engagement, and connect projects with highly targeted audiences. In this chapter, we’ll cover:
- Why influencer marketing works in crypto
- The different types of crypto influencers
- A checklist for successful collaborations
- A unique method to amplify results and maximize ROI
- The best platforms for influencer marketing in the crypto space
Why Crypto Influencer Marketing Works
Crypto moves fast. Keeping up with trends, updates, and emerging projects takes time, time that most people don’t have. This is where influencers step in. They filter through the noise, break down complex topics, and make Web3 more accessible. Whether it’s market insights, project reviews, or deep-dive explainers, influencers play a crucial role in driving onchain adoption.
A strong influencer has spent years cultivating a loyal audience, making their endorsements far more impactful than traditional ads. Followers listen because they believe in the influencer’s expertise. That trust is what makes influencer marketing one of the most effective ways to promote a crypto project.
Yes, influencer marketing can be expensive. But the return on investment (ROI) makes it worth it. A recent survey by Astute Analytica found that 89% of marketers see influencer marketing as performing as well or better than other channels. In both bull and bear markets, influencer marketing remains one of the most reliable ways to reach an engaged audience.
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Key Benefits of Influencer Marketing in Crypto
- Greater reach and visibility
A single tweet, YouTube video, or newsletter mention from the right influencer can put a project in front of hundreds of thousands, if not millions of potential users.
- Trust, credibility, and authority
Influencers' reputation acts as a bridge between projects and potential users. A well-placed recommendation from a respected figure in the space can instantly boost a project’s credibility.
- Targeted traffic and conversions
A well-matched partnership means that every view, click, and engagement is from someone who’s already interested in the space. Instead of casting a wide net and hoping for conversions, influencer marketing delivers traffic that’s already primed to take action.
Types of crypto influencers
Not all influencers are the same. Some command massive audiences, while others focus on smaller, highly engaged communities. Each type serves a different purpose, and understanding their strengths helps in crafting a more effective influencer marketing strategy.
- Macro Influencers (100K – 1M+ Followers)
These influencers offer a strong mix of reach and credibility. Their content is often in-depth, educational, and backed by years of industry experience. They have high CPM (cost per thousand impressions) and are excellent for project awareness.
Here’s just some examples of macro influencers that we have been collaborating with ↓
https://preview.redd.it/4uopsh5ltxig1.png?width=1200&format=png&auto=webp&s=baf5ec19bd9f18a9a4b011c940ca2abd8deb1b80
- Mid-Tier Influencers (50K – 500K Followers)
Mid-tier influencers deliver similar benefits to macro influencers but at a more affordable cost. They still have a strong presence and engaged following but offer a better balance of reach and budget.
Some examples of mid-tier influencers that we have been collaborating with ↓
https://preview.redd.it/7noexn5ltxig1.png?width=1200&format=png&auto=webp&s=1f0662239e43d40cd64788b9532bcd22be523b63
- Micro-influencers (10K – 50K Followers)
Crypto micro-influencers are people with a small but engaged following, often interested in more niche topics. Their content feels more personal, and their audiences tend to be deeply loyal, promoting an unmatched sense of community and trust.
Some examples of micro-influencers that we have been collaborating with ↓
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For the sake of full context, there are two more types of influencers: mega and nano.
Mega influencers are a subcategory of influencers with a massive following and reach. These are mainstream celebrities, artists, and high-profile figures (e.g., Snoop Dogg, Logan Paul). While they have huge reach, their engagement rates are often lower, and they’re not always the best fit for ecosystem-focused crypto growth.
Nano influencers have a small but active following of crypto fans. They have between 1k and 10k followers. They’re great for niche targeting but often lack the scale needed for broader ecosystem marketing.
For ecosystem growth, macro, mid-tier, and micro influencers are the best bets.
Influencer marketing checklist
- Choose the right influencers
First and foremost, making sure that the influencer’s audience is interested in the promoted ecosystem is necessary.
- Define campaign objectives
If you do not define clear objectives, you will not be able to evaluate if you are progressing or what you are spending your budget on.
- Detailed content briefs
Don't just inform influencers on the topic, but give them everything they possibly need to create engaging content that can be shared, inviting the community to get involved.
- Include CTA and tracking mechanisms
Whether it’s visiting a site, joining an airdrop, or signing up for a whitelist, include clear CTAs. Use tracking links, promo codes, or affiliate systems to measure performance.
Lunar amplification method for ROI maximization
Let us showcase to you the ‘Lunar amplification method,’ which is our unique approach to boosting our influencer marketing message's reach.
Firstly, we team up with a high-profile influencer, someone with a large audience and a strong presence in the cryptocurrency community. This individual produces content that aligns with what we stand for and what we're trying to achieve. Their involvement ensures our campaign's message strikes a chord and spreads effectively throughout the community.
Then, in order to enhance our impact, we engage a carefully chosen group of mid-level influencers. These influencers may have fewer followers, but they are significant voices in their circles. They add their credibility to the narrative started by our lead influencer, expanding the reach in a natural, authentic way. Their input is more likely to be valued by their followers, leading to genuine conversations and deeper connections.
Here is a picture that visualizes the amplification method coined by Lunar Strategy ↓
https://preview.redd.it/9txxcz5ltxig1.png?width=2048&format=png&auto=webp&s=7e113a51762c1a5e8408bec9cdd2c7f0101ecdbb
Our work with Polkadot validates the success of the given approach that has shown to foster meaningful engagement and build lasting bonds within the ecosystem.
Ultimately, this method is designed not just to share a message but to spark a ripple effect, where influencers amplify each other, drawing in a wider audience and keeping them engaged long-term. It’s a strategic, network-driven approach designed to maximize ROI and build momentum.
At the same time, it’s still important to keep in mind the following fundamentals.
- Set realistic goals
If you expect instant results, you’ll be disappointed. Influencer marketing works best as a long-term strategy, aligning with the project’s broader goals. Setting realistic expectations means assessing resources, reach, and campaign scalability.
- Adapt strategies
Adaptability is non-negotiable since agility in the campaigns improves expectations of success, as long as the content adapts to new trends and market changes.
- Stand out in a changing market
Survival in Web3 means constant innovation. Projects that push boundaries, experiment with new formats, and capitalize on emerging trends are the ones that dominate.
- Invest in long-term relationships
One-off influencer campaigns can generate buzz, but sustained partnerships deliver consistent engagement and trust. The smartest move is to build a network of long-term ambassadors who champion your ecosystem over time.
There are two main options for choosing the best platforms for crypto influencer marketing. The first one is the one and only – X, formerly known as Twitter. It is unarguably the beating heart of the crypto community, making it a self-explanatory choice.
The second one is YouTube. We found that collaborations with influencers on this platform paired with X ones work exceptionally well, especially given that the biggest YOUTUBE influencers started their personal brand on X first.
It means that you can lock in pretty good bundles of content, which involve both written content on X and YT videos.
CHAPTER 4: PR for ecosystem growth
A strong PR strategy is more than just getting featured in the news and crafting a narrative that resonates, builds credibility, and drives real engagement. It makes complex blockchain projects approachable, turning technical jargon into compelling stories that connect with the wider public.
In this chapter, we’ll cover:
- Role of PR in crypto ecosystem growth
- Creating successful PR release
- Types of PR campaigns
Why PR Matters in Crypto Ecosystem Growth
Crypto moves at breakneck speed. Projects rise and fall based on visibility, trust, and perception. PR acts as the bridge between technical innovation and mass adoption, translating blockchain breakthroughs into stories that capture attention.
The PR campaigns also serve exceptionally well to cover industry events and trends related to your project, make product, airdrop, and development hackathon announcements, just to name a few.
Creating a successful PR release
It all begins with building solid relationships with journalists, influencers, and media outlets for obtaining favorable media coverage and creating buzz about the initiative. Once that aspect is taken care of, you can start thinking about the following things.
- Strategic storytelling & narratives in PR
The essence of effective crypto PR lies in the craft of storytelling. Identifying an angle that resonates and articulates the 'who', 'what', and 'when' in a way that captivates the audience. This storytelling is not just about catching the eye but also about ensuring that the message gets shared across the community, urging action and fostering a sense of belonging.
Some industry examples like "DeFi Summer on Solana" have demonstrated the power of a well-constructed story to onboard a broader community into an ecosystem. These narratives work especially well when paired with influencer collaborations, which we have already covered previously.
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- Nail the Headline
Your headline is the make-or-break moment. In a space where news moves fast, it needs to grab attention instantly. Make it concise, intriguing, and clear about the value being presented.
- Key information upfront
Conveying key information in the opening paragraph ensures that your audience understands the essential message even if they read no further. This transparency builds trust and lays the foundation for deeper engagement with your ecosystem.
- Get straight to the point
Keeping your press release brief and to the point while ensuring that it carries newsworthy content is a balancing act. It's about delivering value without overwhelming the reader, providing just enough to pique interest and encourage further exploration of your ecosystem without hard-selling.
Summing up, it’s also essential to keep in mind that staying flexible and responsive to trends with your PR campaigns will ensure your ecosystem remains relevant and resonant.
Types of PR campaigns
The debate between organic and sponsored content is a tale of two major strategies: organic and paid. Organic features are about credibility and cost-effectiveness, yet they require patience and perseverance. Building relationships and crafting pitches can be daunting, but the payoff in audience trust is priceless.
When it comes to sponsored content, even though it can get expensive, it offers immediate visibility and thought leadership positioning. The investment is not just monetary but also in creating content that strikes a chord and delivers on the promise of engagement.
Through our own experience, we found that keeping the balance between both types works the best in terms of results and trust levels of community members.
CHAPTER 5: X marketing for ecosystem growth
Crypto lives on X. It’s where narratives are built, where trends take off, and where projects either skyrocket or fade into nothingness. If you want your crypto ecosystem to thrive, you need a dominant presence on X with not just posting updates, but shaping conversations, creating viral moments, and converting lurkers into loyal community members.
In this chapter, we’ll cover:
- Why X is the ultimate battleground for crypto ecosystems
- How to set up your profile for maximum conversions
- A content strategy that drives engagement
- The key pillars of viral X content
- Growth tactics to expand your reach
Why X Marketing is Essential for Crypto Ecosystems
Being the central hub for all things crypto, a well-defined and comprehensive X marketing strategy will help boost the online presence and reach of the crypto ecosystem.
After Elon’s takeover, X doubled the number of monthly active users to more than 520 million. So, building a distinctive brand image and being active on this platform can enable you to convert these prospects into paying customers, especially given the recent Bitcoin ETF approval, with more people gaining interest in the crypto space.
Even though millions of people around the world are interested in joining the crypto movement, they cannot do it because there is still a big disconnect between crypto service providers and users. For many web3 brands, it has been a challenge to effectively reach their target audience to provide them with the services they’re looking for.
But X helps effectively bridge this gap.
Optimizing Your X Profile for Conversions
Think of your X profile as prime real estate in the crypto marketplace. Every visitor is a potential customer, and every detail on your profile is an opportunity to make an impression. To maximize conversions, focus on these four key areas:
- Banner
Your banner should inspire trust without overwhelming visitors. It's the billboard for the brand, so make it count. Elements to include:
- A clear image of your product or service
- Recognition badges like media features or endorsements
- Logos of past clients or partners
- A direct call to action (e.g., "Book a meeting")
- A concise and memorable slogan
- Bio
This is your brand's elevator pitch. In one brief sentence, you need to encapsulate what you do and spark curiosity, making profile visitors stick around, not scratch their heads and wander off.
- Pinned post
This post is the centerpiece of your X profile. To maximize its impact, it’s worth including the following things in it:
- Customer testimonials
- Successful case studies
- A direct call to action
- Highlights of your best work
- Links to valuable resources like development guides, whitepapers, etc
- Golden check
The gold checkmark signifies an official Verified Organization on X, showcasing you're a committed business investing at least 1k monthly on X for the badge. It elevates your brand's credibility and doubles your organic reach. Additionally, with it, you can affiliate others to your brand, be it sub-brands or active team members on X, which also have a 2x organic boost by the X algorithm.
- Profile picture
Keep it professional and on-brand. If it suits your brand's personality, add a dash of bright color to stand out in the X feed.
Here’s a great example of a conversion-optimized X profile ↓
https://preview.redd.it/poa4mv1ltxig1.png?width=1200&format=png&auto=webp&s=b586c2e730f89f3186a06d506884b9c6865faf65
This is a profile that doesn't just attract visitors – it turns them into followers, leads, and customers of the crypto ecosystem.
X content creation strategy
It goes without saying that capturing attention is as crucial as the innovation itself. X strategy should be designed to transform curiosity into a dedicated following and potential investment. Here’s a battle-tested approach to making it happen:
- Identify THE audience
Your content should speak directly to crypto enthusiasts, investors, and builders who resonate with your ecosystem’s vision. Understanding their pain points and aspirations ensures every post delivers value.
- Solve real problems
Next, we focus on the issues that our audience faces. Whether it's simplifying complex blockchain concepts or offering insights into market trends, our content aims to provide solutions that matter.
- Building trust
Establishing trust is non-negotiable. We craft our narrative to demonstrate reliability, expertise, and the unique advantages of our ecosystem, ensuring our audience feels confident in our offer.
- Keeping a healthy posting ratio
Our mantra is to 'give more than you ask.' By providing value threefold before making an ask, we keep our audience educated, engaged, and eager for more.
- Establishing diversified content pillars
This step is by far the most important, as it will be decisive in how great the overall content strategy is.
Establishing X Content Pillars
In order to guarantee that your crypto ecosystem’s X page gets known in the space, the following content pillars should be established:
Crypto users are more likely to engage if they get something valuable in return. Web3 lead magnets like eBooks, webinars, or exclusive reports turn casual followers into email subscribers and future investors.
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- Case studies & deep dives
A strategy for attracting potential investors begins with addressing common questions and creating deep dives into the ecosystem's utilities as well as case studies. Think DEX walkthroughs, wallet comparisons, and protocol breakdowns.
- Updates and news coverage
Consistently share updates – big or small – so that your community never feels out of the loop. Whether it's a new partnership or a rollout of a new feature – make it known to your audience.
AMAs, polls, memes, and questions are types of posts designed to get people talking, sharing their views, and feeling like they're part of the journey, which can’t be overlooked.
X growth tactics
- X giveaways
Giveaways are a fast and effective way to boost followers and drive traffic. Offering stablecoins, native tokens, or exclusive perks can kickstart a campaign and if you have a smaller account, it might be a good idea to start the campaign with another larger partner.
- “Reply game” strategy
Being the reply guy is the strongest weapon you can utilize on X. Back in the summer of 2023, our team hit 4M+ impressions in just 7 days using this method.
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In a nutshell, being a ‘reply guy’ means strategically responding to posts within your niche, adding value, and sparking interest.
Here’s how to execute it:
- Create a list of profiles with high engagement that resonate with your brand.
- Contribute meaningfully to the conversation by asking questions, providing insights, or sharing relevant experiences.
- Be authentic, trying to initiate positive connections.
- Dedicate at least 20-30 minutes daily to build your visibility.
-
Mastering X algorithm
Since X has its unique algorithm, it’s crucial to befriend it rather than go against the grain.
Do’s:
- Be a reply guy
- Prioritize long-form content (threads/long-reads)
- Video content to maximize retention rate per one piece of content
- Engage with high reputation accounts to boost your reputation score
- Focus on posting unique insights your audience can’t find elsewhere
Don’ts:
- Using hashtags
- Mention X competitors
- Following too many people
- Publishing low-value engagement farming posts
- X Spaces
X Spaces is a key part of establishing credibility as a brand. If you are already an established brand with over 100k followers, then you can fairly easily attract a few hundred listeners organically, but for many new brands, you need to co-host and invite guests actually, to get engagement and people listening in.
Step-by-step planning process:
- Agree on the name and topic for spaces
- Who is going to moderate, and who will speak?
- Set Agenda (e.g., 1-15 mins intro/15-45 mins answering questions that are pre-planned/ 45-60 invite guests up to ask questions).
- Set length (30, 60 or 90 minutes).
- Schedule at least 72 hours in advance & send reminders. (only possible from the mobile app).
- Invite high-profile guests to drive engagements (send DMs to people you think would be suitable to talk on the topic).
- X Ads
X ads are a great way to get more eyes on your product, but if you don't give any value, the chances of someone converting are close to zero. The upside of X ads is that they have a lower CPM/CPC in comparison to most other platforms. A checklist on how to get a positive return on ad spend on X:
- Make an irresistible offer people do not want to miss
- Minimalistic ad creative with clear CTA
- Target the audience that converts
- Add social proof
- PR & third-party validation
In order to get credibility in your niche, you should be validated by third parties – exactly what we discussed in previous two chapters. So, you need to make sure to leverage PR and influencer posts to literally borrow their credibility and use it as an extension of your own on X. Some proven ways to do that are by:
- Putting media features in the banner
- Quote reposting influencer posts
- Announcing both organic and paid features on X
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CHAPTER 6: Piecing it all together
PR, influencer marketing, and X growth are not just a stand-alone tactic but part of a grander scheme of funnel stages, each propelling the crypto ecosystem forward. The funnel stages, often broken down into Top-of-Funnel (TOF), Middle-of-Funnel (MOF), and Bottom-of-Funnel (BOF), serve as a guiding structure for our comprehensive strategy.
- TOF (Awareness): At this initial stage, the focus is on PR efforts that elevate awareness and educate potential users about the ecosystem. The aim is to craft narratives that resonate with the audience and spread through media outlets, creating a buzz and establishing a presence in the market.
- MOF (Consideration): Influencers come into play here, leveraging their credibility to engage the community. They bridge the gap between awareness and action, guiding their followers through the funnel with authentic endorsements and relatable content.
- BOF (Conversion): Here, X marketing strategies are designed to seal the deal. It's about optimizing every interaction on the platform to drive conversions, from a well-crafted profile to engaging posts that encourage final decision-making.
Without revealing any specifics, let’s explore a hypothetical three-stage implementation strategy oriented toward crypto ecosystem growth that we used for one of our recent clients.
- Strategy and planning
The journey begins with a meticulous three-week planning phase. During this time, we lay down a clear plan and timeline and create engaging marketing materials. The focus is on crafting a unified message that resonates across all communication channels.
Content briefs are created for influencers, emphasizing alignment with the ecosystem's core narrative. We also prepare press releases to ensure our voice is heard during the execution phase, setting the stage for the story we want to tell.
- Execution
In the execution phase, we bring our strategy to life. This involves sharing the content we've prepared with influencers and the media. The campaign's duration is strategically set to 60 days, allowing us to gradually build a robust foundation, generate excitement, and maintain interest in the ecosystem over time.
Quite recently, we ran a 3-stage campaign for a leading crypto ecosystem and structured it in the following way:
- First wave of promos: intro to the ecosystem (awareness-building phase)
- Second wave of promos: highlighting top projects (hype phase)
- Third wave of promos: top wallets and exchanges (conversion-focused phase)
- Optimization
Once the active campaign phase winds down, our attention turns to analysis. We review the campaign's performance, gleaning insights that will inform our strategies for future campaigns. This phase is about learning, adapting, and preparing to re-enter the market with even stronger tactics
Final word
As you have noticed, effective crypto marketing isn't linear. It's an ecosystem itself, with different elements working simultaneously and each phase feeding into the next, creating a continuous cycle of growth and engagement.
This is what it really takes to hit that delicate balance and achieve a multidimensional approach to attracting various target audiences, including developers, community members, investors, and entrepreneurs simultaneously. This is the only way crypto ecosystems can grow in the current highly competitive space.
