On December 1st, 2020, Sato, President of Jasmy Joint-stock Company and Harada Koshi, Jasmy CFO were invited to participate in the Blade Dialogue hosted by Mydo. During the live broadcast, the two guests made a series of explanations and analyses on Jasmy IoT platform solutions, Jasmy’s advantages of technical innovation, investment opportunities for Jasmy Coin and other issues.
Ⅰ. Question and answer session
Daisy: I’m glad to have Sato, President of Jasmy Joint-stock Company to be our guest on the Blade Dialogue program. Please introduce yourself first.
Sato: I’m Sato, President of Jasmy Joint-stock Company. Thank you for taking time out of your busy schedule to participate in our activities today. Our company is composed of members who have worked for Sony. I used to work in marketing at Sony, and now work with my management, marketing and engineering teams to create new businesses by taking advantage of our rich experience.
Thank you for coming to the event today.
Daisy: Jasmy is committed to protecting the data originally owned by individuals and building a decentralized autonomous world, so as to realize the sharing of data value. So what kind of project is Jasmy, and what achievements have the platform made so far? Please tell us in detail.
Sato: Jasmy is a company that develops and provides data security and sharing services in the Internet of Things era.
The platform we provide is aimed to return the data sovereignty that should belong to the individual to the owner of the data, and make every piece of data safe to use. We integrate blockchain technology into the Internet of Things, and provide the most suitable platform for customers all over the world with unprecedented novel ideas by breaking industry barriers.
In Japan, the company has cooperated with corporate customers such as Transcosmos, the largest call center in Japan; VAIO, a well-known notebook brand; Witz, a travel solution provider (a Japanese listed company serving customers such as Toyota and Panasonic); and local governments in entity operation projects.
Daisy: Jasmy has developed the “Jasmy IoT Platform” by combining its own IoT technology with blockchain, and solved various problems in the current data society with original ideas, providing users with services and products that they can that can use personal data securely. So what solutions does Jasmy offer?
Sato: Jasmy works closely with Witz, which provides innovative life services in “Community-connected Town MaaS”, to explore new business possibilities together. Local governments can approve the services of driverless vehicles more without concern through this technology and service of our platform. Not only can customers get greater convenience, but also the cost of personal information data management is reduced. In addition, the data including the travel mode, date and distance of individual users, as well as all kinds of behavior-related data of shopping consumption and diet, residents and tourists, can also be effectively utilized to construct advanced and innovative service system and content of MaaS.
Jasmy will return the ownership of the call data and records usually stored in the server of the customer service calling center to the customer, and provide relevant product applications. Jasmy works with Transcomos, the largest customer service calling center in Japan, to jointly promote the next-generation call center application business.
In addition, under the COVID-19 outbreak, the calling center has supported customer service staff to work from home, which reduced the risk of staff infection, but also realized the compression of operating expenses (we believe). On the basis of solving the data security problem, this service will have more room for development in the future.
According to the distributed storage technology based on blockchain and the original hardware management method, our company has developed a security computer for VAIO that can identify the hardware owner. It can realize the function of accepting only the owner’s instructions, and distinguishing and managing different internal data for different managers. Even if the terminal is attacked, the risk can be controlled within a certain range, which will not cause great losses to enterprises and individuals. In addition, we believe that the security computer can also solve the problem of cumbersome steps of device import and application, and low efficiency due to performance and speed.
Jamsy has always maintained close cooperation with VAIO in new product development. In the future, not only in the field of telecommuting, but also in the related fields of Japan’s financial industry, where the regulatory requirements of the industry are constantly improved and strengthened, there will be a greater market demand for security computers.
Daisy: Any enterprise can accelerate data utilization and share data value through Jasmy platform. Personal data cabinet is an important component of Jasmy platform, while SKC and SG are the main core services to realize “personal data cabinet”, so what innovations and advantages do the core technologies represented by SKC and SG have?
Sato: Secure Knowledge Communicator (SKC)
Main functions:
(1) User authentication (personal identification and authentication: know your customer, hereinafter referred to as “KYC”) and registration functions.
(2) Decentralized management and storage of personal data, authorization to provide data, and tracking functions.
(3) When the enterprise obtains the user’s data and authorization, the specific information that can identify the subject can be removed appropriately, only necessary information can be remained for use as needed.
Users on our platform establish “personal data cabinet” through SKC. The owner’s own data will be safely stored in a personal data cabinet that can be controlled by the user. When providing information to enterprises, the owner can manage and trace the information including authorization or not.
Sato: Smart Guardian (SG)
Main functions of SG:
(1) the function of binding a specific device to the owner in the network (know your machine, called KYM)
(2) the function of allowing the device to send and receive instructions safely, so that the data collected by induction can be sent, received and operated remotely according to the owner’s command.
(3) the function of allowing the owner to safely keep, manage and use the data generated by the device, with the original blockchain and distributed storage system being used.
The IoT module developed and provided by us is integrated into the existing device, so that the owner can bind with the administrator, register the device on our platform, and manage and utilize the device log safely and reliably. Even for devices with low processing capacity, SG mechanism can be introduced to dig new value from IOT data.
Mr. Morita, the core member of Sony Computer Science Laboratories, is responsible for the development of SG service. He used to be the project leader of Felica, a contactless chip encryption technology widely used in Japan and abroad, and its reliable security ensured its continuous use in the 20 years since its birth, without any information security incident. Mr. Morita’s experience in the field of encryption technology has contributed to Jasmy’s services, thus greatly ensuring the security of hardware devices in Jasmy platform.
Daisy: What are the current application cases of SKC and SG? Who are Jasmy’s partners? What kind of commercial value does this cooperation bring to Jasmy?
Sato: SKC is cooperating with Witz, which provides MaaS solutions. In Hokkaido, where the demand for autonomous driving is particularly strong, we are building a platform that users’ personal data can be used safely and reliably. In November, a demonstration test was carried out on the highway, and the security of personal data was researched and developed. This project has been approved by the government, and the experimental site will be built into a professional baseball competition venue in a few years, with a total project cost of 60 billion yen. We have great confidence that it will become a demonstration project to promote the construction of smart city and a big vacation spot.
We have independently developed a security computer with SG function, which is currently being tested in a listed company. This PC has the functions of owner identification, advanced authentication and high security level, which will greatly promote the calling center to be transformed into the form of working from home. The demand of financial institutions and other enterprises that need advanced information management of equipment will also grow, so the system is expected to be widely popularized in the industry.
Daisy: Please talk about Jasmy’s marketing plan in the future.
Sato: We plan to conduct business under the following guidelines in the future.
(1) We will expand the use range of security PC, which is currently tested. While promoting telecommuting, we will accelerate the application of the platform and strive to achieve the installation capacity of 3 million sets at home and abroad within five years.
(2) We will increase the number of members who actively subscribe to Jasmy platform services to promote development and services, with 200 companies involved in three years.
(3) We will promote cooperation with the central government and local governments, which is necessary for the development of Maas business.
(4) We will provide Jasmy license to other general IoT device suppliers to develop services that can manage device and data security.
Daisy: What is the value growth logic of Jasmy Coin? What kind of investment opportunities does Jasmy Coin have for ordinary investors?
Harada Koshi: Jasmy has actually signed contracts with many corporate customers including Japanese listed companies, so there are actual business needs. The company’s products and services have been recognized by our partners. We expect to see the normalized demand based on the actual needs of enterprises, so we believe that the value of coins will be improved. As the trading volume of partners increases, we will continue to expand our business.
Jasmy has no intention of expanding its investment opportunities in Japan and this fundraising is only a very short-term event.
We will announce the information of business expansion and token value increase through press releases, but we will not increase sales. Therefore, new investors will be invited to trade and buy bitcoin on the market (exchange).
II. Free questioning time
Q1: In terms of regulation, is it fully compliant to ensure that investors can rest assured? Do you think Jasmy is ready to respond to the challenge of government regulation in countries to achieve this goal?
Sato: Jasmy has set up Asahi Nishimura, the largest law firm in Japan, as a consultant, and while the project is in progress, always gets advice from lawyers who understand the financial technology industry, mainly involving finance and patents. Through the global lawyer network, we comply with global laws and regulations to promote our business.
Q2: Jasmy is currently conducting business mainly in Japan, so what is Jasmy’s global development strategy in the future? What kind of plans and preparations did Jasmy make for the Chinese market? What is the compatibility between SG and current mainstream windows/mac computers?
Sato: Recently, we are considering providing services to overseas countries, including China. In China, we will build a platform using blockchain technology with IoT as the center, just like Japan. Jasmy technology can basically support any key system and hardware.
Q3: What technical support and expansion can Jasmy provide for terminal devices of the IoT? How about the security and stability of Jasmy in the process of development and promotion? What about the security at the hardware level and the technical level? Will there be hidden dangers?
Sato: Chip security technology is the core of the IoT. In addition, security technologies for middleware will be added. Up to now, these middleware security technologies are based on the knowledge gained from Sony FeliCa security technology.
Q4: How do you consider how to integrate existing smart wearable devices into Jasmy? What progress can Jasmy share with us in the development of IoT terminal device?
Sato: Basically, Jasmy system can be installed in any IoT device (including cars). At present, we only support PC, mobile phone and car, but in the future, we plan to expand to connect with various IoT devices (such as servers, routers, surveillance cameras, electronic locks and driving recorders).
Q5: How does Jasmy combine blockchain with IoT? Does blockchain only play an incentive role in Jasmy?
Sato: In the IoT, chip security technology will be the main focus; in the platform, blockchain technology will be used according to customer requirements and actual conditions.
Q6: As VAIO users, how to enjoy Jasmy services in China; if customers are willing to buy Toyota cars, how to enjoy the service
Sato: At present, we are in the test operation stage with the other companies; if there is no problem, we plan to expand our business in Japan from next year, and in China in the future. Please be patient.
Q7: If retail investors from China want to participate in the subscription of Jasmy Coin, what are the ways and means? What kind of return can they get?
Sato: We hope to be listed in China in the near future. People outside Japan can buy Jasmy coins from China Stock Exchange.
Q8: How do community members propose to vote on governance in Jasmy ecosystem, and how transparent and decentralized is the voting process?
Sato: Jasmy ecosystem is a consortium of governance. Each participating company is a node and votes for governance. Coins are distributed by participating companies, with the process not as transparent as the open type.
Q9: What is Jasmy’s future layout in DeFi, NFT and overseas markets? How friendly is Jasmy IoT platform to new users?
Sato: According to the service content of the partner company, it is possible to develop markets such as DeFi and NFT in the future. SKC is basically easy to be operated as an APP on your own mobile phone or PC. SG is built in the terminal and can be operated in the same way as ordinary products.
Q10: Can I sell my personal data on Jasmy platform to get Jasmy tokens?
Sato: Customers can provide their own data and get rewards from the company. This is also Jasmy’s business goal.
III. End of the event and publicity of reward list
Jasmy CFO Harada Koshi: Thank you very much for your participation. It is far beyond our expectation to have so many friends who are interested in our project. At the same time, thank you for your questions and opinions. These questions will have a lot of reference value for our future business (not only Japan, but also China and other territories of the world), which will make us more motivated for the project. I hope that you can follow Jasmy’s token and use it in different scenarios in the future. Thanks for your participation today!!!
