Just some perspective. I remember the last halvening and the one before that. The price hardly moved the day of the event. People need to understand that yes it is a great fundamental part of the protocol of bitcoin... but the effect of this protocol is something that is felt over the long haul.

https://siliconangle.com/2016/07/20/bitcoin-weekly-2016-july-20-bitcoin-halvening-changes-little-ethereum-successful-hardfork-bitcoiner-travels-around-the-world-pokemon-on-the-blockchain-and-charlie-shrem-released/