Recently, I was thinking about the Hunters' concerns and blaming them. I don't think about the Hunters update, but more about the progress of the entire Mossland project. Now our employees are doing their best to develop Royal Marble and Project L. Since 2015, when we started our business, we have been focusing on making products that are popular without ever selling.
In the first quarter of this year, Bitcoin collapsed to $ 3000, causing the industry to feel hopeless. The psychological decline began in the fourth quarter of last year. Psychological collapse was scarier than imagined, rather than financial. Around me, industry people began to slip away. The people who jumped in because of the atmosphere started to leave quickly, and the projects that reached the worst were inevitably interrupted and watched restructuring into survival mode to take responsibility for the end.
Of course we had a lot of hard work. It's hard to say that the world doesn't change, so we've continually found ways to solve the current difficult situation. To respond to the rapidly changing industry, we decided to make our products with shorter breaths, and Marvels revised our plan to focus on the core feature of Marble, which uses landmarks. The blockchain net fan that interests and uses the blockchain is thought to be over and started to design products for the masses and launched The Hunters. And with a strategy to get on the shoulders of giants, we made tearful efforts to cooperate with S Blockchain Wallet.
Launched and started getting attention in the blockchain industry and showed amazing retention numbers, but the indicators weren't good for the masses not interested in blockchain. If the indicators are bad and you put in your marketing costs, you'll be pouring water into your missing dock. We've been making updates so far to improve our metrics, but we haven't reached our internal targets.
In the second quarter of this year, cryptocurrencies began to regain global attention. Perhaps because of the Libra influence, Bitcoin has risen every day and a hopeful atmosphere has emerged that the blockchain industry has risen again. But even for a moment, contrary to hope, attention focused only on Bitcoin, and Bitcoin dominance exceeded 60%, and Altcoin began to have a darker period. This year is the second crisis. In the end of this period, two months ago, Hunters partner left, leaving us to develop and operate alone, and a few employees who were tired of their bodies and minds left the company.
Suddenly, I was forced to deal with sudden crises and changes, but as a manager, I led the company to clearly set the core of the company and focus on the core. The Hunters focused on Royal Marble because they were unable to reach their target indicators to maintain user retention for large-scale marketing. Fortunately, the core development team for product development is unchanged. Since 2015, the core members who have gathered to achieve their dreams with their business have not changed from opportunism to riding a good mood for a short time, but have made constant efforts to create products that are truly successful. I could.
Another issue that has been studied for a long time is the problem of Korean game deliberations. The Hunters also attempted to launch an app in the Entertainment category. Using only non-fungible tokens was one way, but we decided that it would not be possible before, and we came up with another way. Also, recently, the Infiniti Star was denied a rating, confirming that the NFT was not the solution.
Our plan is to design token economy in the back-office outside the game without providing the ability to transfer Fungible Tokens or Non-fungible Tokens to each other in international launches and games. Until now, the research has made its own judgment that it will be possible to launch in Korea, and it is indirect.
Royal Marble is scheduled to launch in Indonesia. Indonesia has a population of 260 million, a low average age, an ever-increasing population of game target age groups, and one of the countries with a sharp rise in cryptocurrency and mobile interests. This is why blockchain companies and techpin companies around the world, including Korean exchanges, are rushing to Indonesia. We believe that Korea's Marble is already popular in Indonesia under the name 'Let's get rich', which will have a positive impact on us. Starting with Indonesia, we are aiming to roll out to South Korea and Southeast Asian countries step by step.
'Project L' will be released in January next to Royal Marble in Indonesia. This project was conducted in confidentiality. We are a small company, but there have been many companies that benchmark us. Sometimes a surprisingly small strategy. The strategy was solved through the research of the blockchain game and solved the problem of being interpreted as a gamble game.
All of our employees are eager to release the game right now. We are throwing unfinished products into the market to throw out opportunities and regret that we can't solve them. I'm very sorry for the delay in launching the game. The responsibility of all judgment lies with me. I decided that it was a direction that was likely to succeed.
With this article, we'll share a snapshot of the game and finish the progress. In this jungle-like industry, releasing strategy and game shots is by no means a good business direction, but there are so many requests that we risk it.
Royal Marble
https://www.youtube.com/watch?v=8a0KVCukmMg&feature=youtu.be
https://www.youtube.com/watch?v=DUq3p05WMik&feature=youtu.be
Project L
https://www.youtube.com/watch?v=UwEWGOOeC0w&feature=youtu.be
<Project L Summary>
Crypto-based Sustainable e-Sports Platform
Targeting the Southeast Asian Market with Hyper Casual Games
Game tournament platform
New e-Sports Profit Models Emerging in the US and India
Skillz Startups-$ 400 million in revenue in 2018 (annual tournament Prize $ 246M)
PlayVS Startup-attracts $ 96 million investment
MPL-$ 5M Seed (2018/11, Sequoia Capital), $ 35.5M Series A (2019/4)
Dream11-$ 100M Series D (2018/9 Tencent Holdings) is India's first 1.3B unicorn.
Fast-growing Indonesian Market and Cryptocurrency
No game deliberation system
Fast Growing Mobile Gaming and e-Sports
Poor financial system, possibility of cryptocurrency (entrance fee, prize money)
Sustainable Game Competition
Game platform where competition B / M operation is key, not temporary event
B / M Persistence Verification with US Skillz Case
Differential League Operations
Free League: Attract Customers in Masses
Premium League: A league with an entry fee (cryptocurrency) with a high prize pool
Fast growing Indonesia
Overwhelming mobile hours, game downloads, middle class growth
Indonesia Driving the e-Sports Market
Adopted e-Sports pilot event in Jakarta Asian Games 2018-won the gold / silver medal (Clash Royale, Hearthstone) in Indonesia
Indonesia's largest telecommunications company Telkom invests e-Sports-Indonesia Games Championship, Indie Home eSports League
Public responds to small prizes-the largest indie home e-Sports League ever in March 2018
New alternative to advertising platform
Indonesia lacks an online advertising platform and e-Sports is emerging as a powerful push and pull marketing channel
16 of the top 100 Indonesian YouTube subscribers (as of September 19)
Possibility of entering into Southeast Asian market based in Indonesia (Possibility to expand into neighboring countries such as Singapore and Thailand)
Continued e-Sports growth in Southeast Asia-* ESL Pro League advance into Southeast Asia * SEA's Tencent-owned game Southeast Asia license
Malaysia-Southeast Asia's largest e-Sports market with higher consumption than Indonesia's GDP per capita at $ 9,944.90
We will continue to focus on game development and release.
Thank you.
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