As the title suggests, I want to start a dropshipping website. The niche would be travel-related goods (jewelry, gear, travel themed stuff). I've already found a website doing exactly what I am doing so I know it is possible, but want to know what would be the best way to go about spending what funds I do have (broke college student).
So I already know some of the have to's:
- Shopify ($30/month)
- Logo (in works, I have a graphic designer) $80
- Premium theme ($40-$60)
- $100-$200 buffer for actually buying items (would purchase items out of pocket to keep processing times low and get paid at end of cycle)
So that leaves around another $200-$500, which I need to do marketing with. I've got a couple of items up on a trial, and I'm writing copy for them (reading cas$hvertising, but have experience writing articles) but was wondering what was the best way to get visitors?
I see three ways:
- Pick 3 items, make IG posts for shoutouts (train of thought I picked up from e-commerce twitter)
- My biggest concern going this route is creating effective ad posts that match the influencer/IG account doing the shoutut to get the most value.
- Press Release (Idea from https://www.reddit.com/r/Entrepreneur/comments/5vtkwo/for_11_years_i_have_been_ranking_ecommerce_stores/)
- Seems risky but worth. Thoughts from anyone that went this route?
- FB Ads
- Less likely to do this one, because from what I hear IG shoutouts is the best way to go about when first testing new products.
I want to differentiate from others by taking professional pictures/videos (I'm a professional photographer/videographer) as well as writing little blog posts about how these products can be used, travel guides, etc. That would be my competitive advantage/unique marketing twist. Plus, accepting Bitcoin.
Thoughts? Any and all feedback is welcome. Thanks in advanced!
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