TL;DR: Exchanges are airing superbowl commercials, and it will likely increase crypto investors or at least discussion about cryptos in at least the US
I know I know, the super bowl is an American phenomenon, not global, and obviously cryptos are global, but that being said…
Many crypto exchanges are getting ready to air commercials during what is commonly known as the biggest TV ad night of the year (at least in America, but also still the world).
Super Bowl Sunday, the culmination/championship of the American football NFL season usually attracts around 100 million viewers (projected 117 million this year 1 ). That’s about 1.7% of the worlds population, but it’s also worth noting that this viewership would tend to be more wealthy than the average global person.
This year, many top exchanges are taking to commercials to grab a share of the crypto market. I would argue this, in turn, will likely be a big US event to get many new crypto investors.
The exchanges include big names like Coinbase, Binance, and crypto.com and some of the lesser known (debatable) exchanges like the Canadian Bitbuy (commercial will be in Canadian broadcast) and, notably, FTX 2 .
I say notably for FTX because they also plan to give away a good chunk of Bitcoin. Apparently, they plan to give away the “time” the ad airs in bitcoin to 4 lucky winners, meaning if the ad airs at 9:57, 4 winners will win 9.57 bitcoin. The winners will be selected out of people who retweet a post on twitter between the ad time and midnight 3 .
Regardless of people winning a few hundred thousand US dollars worth of bitcoin for watching a football game, these ads during the Super Bowl might result in a shift in the total amount of crypto users and also a general opinion of cryptos.
“Experts” (whatever that actually means, but still) think that this might have an impact as well, not just me, some random redditor 4 . The arguments isn’t that one commercial will flip a switch for people, because commercials have been airing pretty frequently at least on the channels I have. The argument is that a multitude of commercials showcasing the breadth that has emerged in the crypto community will be an example that cryptos are here to stay. These companies are all doing well enough to afford the super bowl ad space, after all, which averages $6.5 mil for a 30 second spot 5 .
According to a Washington post interview with the CEO of FTX 6 this isn’t just about increasing crypto investors, it’s also targeting regulators.
Obviously one night won’t shift the value of BTC because of some commercials, but it might boost it a little, and I think it will have an impact on the US and maybe global view of cryptos, at least long term. It’s certainly something to be bullish about, even if you don’t care about Football.
3: https://blockworks.co/ftx-to-give-away-bitcoin-as-part-of-super-bowl-ad-campaign/
No comments:
Post a Comment