My opinion on better marketing is as follows:
- Make social media engagement a prerequisite of joining the council. No company is going to forego membership because they have to do this. Literally not one. And it would take their social media manager 1 minute to compost the tweet and to knock up a page on their site. Just something simple like 'we're thrilled to be joining the council, home of HBAR, the fastest fairest blah blah....' It would get many multiple millions more eyes on the project. I mean the LEAST they could do is bring it up at a council meeting and ask the current members to engage more in marketing. If they don't want to do that they could even just retweet the Hedera tweet about them joining. Worth a shot, no? As i mentioned this last time, everyone here thinks it's a bad idea. I don't so let's not reopen that debate.
- Get on sports teams shirts. We have a $5bn fund. Man United (most recognised brand in world football) sponsor TeamViewer pays around £50m/year in shirt sponsorship. Peanuts.
- Sponsor big events. Festivals, telethons, sports finals.
- Paid articles in crypto news like cointelegraph etc.
- Paid sponsorship with the big crypto players, Bitboy/Lark/etc. I don't mean sneaky sneaky pay them i mean actually get them to dedicate 30 seconds of their video to the 'sponsor of the show, Hedera and HBAR'.
- Get the marketing to focus on HBAR not Hedera. Retail is interested in the crypto not the company. HBAR needs to be mentioned at every opportunity.
We're targeting devs with the fund at the moment but we need to be targeting retail. Retail volume is where price increase comes from and HBARs volume is still terrible. Devs coming over will build the ecosystem which is ultra important but if we want HBAR price increase we need to see retail money coming in, it's that simple.
What do YOU think would be an effective strategy going forwards? Put it here and then someone can show it to the marketing department and let them know what we'd like to see. The 'hype the substance' Q1 has been extremely underwhelming. Everyone at work who has crypto has never heard of HBAR let alone those who don't hold any crypto. They've all heard of Solana, Doge, Bitcoin, Eth, FTM, Ada though...
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