Delivering Blockchain Technology to the Real World.

What's up everyone, infrequent poster / frequent reader of Reddit here!

Recently, I've been seeing a lot of negative comments being thrown around about the World Crypto Con in Las Vegas - the main ones focusing around the fact that a lot of people representing the Cryptocurrency community aren't exactly the kinds of people you'd expect to see representing any other industry and are apparently giving Crypto a bad reputation and turning people away from it indefinitely.

Whilst I agree that some of the more 'colorful' characters we have repping Crypto don't really look like they should be leaders of any industry, the fact remains that Cryptocurrency isn't actually trying to align itself with these idealistic views. This is a revolution, not follow the traditional leader!

Sure, some of the more colorful reps of Crypto may appear a little eccentric (they probably are), but if these people are putting in their time and effort into serving the Crypto community then they have my respect!

That all being said, the whole 'giving Crypto a bad rep / turning people away' argument is invalid from the start. The people who visit these events (at $2k+ per ticket!) are likely to be very much involved and interested in this space already... Its the people who are unexposed to Cryptocurrency we need to be reaching!

This brings me to the purpose of my article.... How do we Deliver Blockchain Technology to the Real World?

The industry is no longer in its infancy. Bitcoin has been around from early 2009, altcoins since not long after.... Why are we still struggling to see any real impact of Blockchain Tech and Cryptocurrency on the real world?

We live in a day and age where everybody has a wealth of knowledge at their fingertips through PCs, Laptops, Tablets, Smartphones...etc, yet we're 10 years in and only a minute % of the worldwide population have owned Cryptocurrency... Why?

Because we haven't been marketing to the masses.

There are hundreds of ICOs which have successfully raised Millions upon Millions of $Dollars, yet are struggling to reach everyday people. Relatively few projects have taken steps to appeal to those who are unexposed to crypto, instead focusing on investors already inside the space...

Educational, informative mass marketing campaigns.... Lets EDUCATE the people who haven't been educating themselves!

Step up Phore Blockchain....

Background

Phore is a no ICO and non premined Cryptocurrency which was distributed via airdrop. Their entire funding comes through Block Rewards which are governed by the Masternode holders within the community.

The project itself is focused on adoption. 'Delivering Blockchain Technology to the Real World' is their slogan.

The Phore Marketplace is something already developed and released (in Beta - https://phore.io/marketplace/) by the team where goods can be brought and sold in Phore. By using Blockchain technology, Phore has removed the need for the third party intermediaries within eCommerce... This in turn has numerous benefits:- No data being stored and sold- No platform fees- No listing fees- Transactions are secure- Transactions can be transparent OR private (Zerocoin protocol)

How are they educating people?

Being self funded, the project is very restricted from a budget standpoint. The decentralized nature of Phore (no ico/no premine/community governed/airdropped) gives us a clear indication that the project is actually building something for real world use, rather than making profits.... YET....

Phore has recently announced they will be having a Video air (during prime time hours) on: Fox, CNN, CNBC, MSNBC and more.... Not only will this video be used to 'market' Phore themselves, but it will be used to educate an unexposed population on the basics of Cryptocurrency and what it has to offer.... Something which will benefit the entire Crypto industry!

I really respect what Phore are doing, not only for eCommerce but for the Crypto industry as a whole.

Its astonishing it takes a project born out of nothing which is completely self funded to begin educating the Masses on Blockchain and Cryptocurrency!

See the educational video at : https://www.youtube.com/watch?v=KXz51eG39-Q&t

Press release : https://medium.com/@phoreblockchain/phore-blockchain-video-to-air-prime-time-on-fox-business-network-top-100-dmas-and-public-94e673faa195