Wednesday, January 27, 2021

Lilith Li, Marketing Consultant of AAVE: The most ideal ecology of AAVE is the development and integration with other fields

At 18:30 on Jan 27, XT Exchange and BISHIJIE.COM jointly held an AMA titled ‘Parallel Universes: 2017? 2021?’, with Weber (XT.COM CEO) as our host and star projects including Aave, ZEN, KAVA, Atoken, XWC and Avax as our honored guests. We have a heated discussion of topic including current development, future prospects and investment orientation.

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During the event, Lilith Li, the market consultant of AAVE, one of the hottest DeFi star projects, when asked about the "2021 AAVE Ecological Development Plan", Lilith said "In 2021, AAVE will gradually open the channel for AIP proposals to make everyone more conveniently and quickly carry out community proposals and promote community activity. The security of AAVE is also a key development content. The total size of the V1 and V2 markets has exceeded 3 $billion. AAVE's most ideal ecology is not limited to the AAVE Protocol itself, and we will take more and broader perspectives to promote development and integration with other fields".

(Q: Weber, CEO of XT A: Lilith Li, Marketing Consultant of AAVE)

Q:

Hello everyone, I am XT.COM CEO Weber. Thank you for being here. The AMA is titled ‘Parallel Universes: 2017? 2021?’, and we are happy discussing the market prospect and chances in 2021 with Lilith Li. I hope we can bring a lot for you guys through the AMA.

XT.COM, as currently the top 50 trading platform on CMC and the top 20 on Coingecko, was founded in 2018. XT has insisted on discovering value currencies for users since its establishment and providing users with value transaction targets. In 2017, we all experienced the myth of a bull market. At the beginning of January 2017, the total market value of cryptocurrencies was only $18.2 billion. Till the beginning of January 2018, the market value of cryptocurrencies exceeded $779.2 billion, an increase of more than 42 times. On January 10, 2021, the total market value of cryptocurrencies exceeded $1.1 trillion. Will the myth of 2017 emerge again in 2021?

Well, Lilith, would you like to introduce yourself and your project?

A:

Hello, I am Lilith Li, AAVE Marketing Consultant. I am in Tokyo, Japan. I am very happy to meet you again in 2021. I wish you all a Happy Chinese New Year in advance.

I entered the blockchain industry in 2018 and served as the Japanese business leader and overseas media promoter for the Singapore blockchain project. Often participating in and holding some blockchain activities in Japan and overseas, so I boast experience in overseas markets and brand localization. And I also have a better understanding of the business culture and customs of various countries thanks to previous learning in China, Japan, the UK, and Canada. At the end of 2019, I joined Women In Blockchain and established a brand in Japan in 2020. I am also the KOL of the Japanese blockchain, serving and assisting the positive development of the Japanese blockchain industry and promoting the exchange and collaboration of overseas resources.

LinkedIn: https://www.linkedin.com/in/lilithli/

I am currently mainly responsible for the AAVE market. Our development focus, last year and this year, will still be in Asia, especially the Chinese market.

Aave is a distributed, open source and non-regulated money market protocol built on the Ethereum chain. It is currently one of the world's three major DeFi (distributed finance) projects. On July 7th of last year,, it obtained the EMI license of the British FCA. It became the first compliant DeFi project in the whole world.

One of the most basic applications can be considered as the function of a bank in the blockchain world. Depositors can earn interest by providing liquidity to the fund pool, that is, saving money to earn interest. Borrowers can choose floating/stable interest rates to borrow in the currency market supported by Aave technology.

We also proposed a concept of Aavenomics (economics). In 2020, we started the migration of tokens, the launch of governance, cooperation in credit authorization, staking of security modules, and the launch of V2.

Our official website: www.aave.com

Chinese WeChat community: Aave-Global

Q:

In 2020, Bitcoin hit a record high, bringing prospect to investors. So could you share your opinions on the trend in 2021?

A:

First of all, I am optimistic about the DeFi field.

In 2020, the rapid development of DeFi bringing users and attention from all over the world, especially in Asian region. And all this is not limited to the participation of individuals, but also the participation and investment of many institutions. It is not only limited to the cooperation and development of the blockchain technology industry, but also involves the integration and support of many other industries, such as games and traditional finance.

From the users and market data feedback in 2020, the development of DeFi is an inevitable trend. What it brings to users is not only a distributed and secure, unsupervised experience, but a brand-new blockchain technology in finance.

It satisfies most of the needs of customers, and has extremely high anonymity, guarantees the privacy and security of users to the highest degree, and makes financial management transparent and non-tamperable. DeFi is an advanced application of blockchain technology. In 2021, DeFi will purse cooperation and innovation more widely.

Q:

Now, the development orientation of DeFi is multiple. So could you tell us the deployment and its ecology growth of AAVE in the near future?

A:

In the last year, AAVE has deepened cooperation and exploration in the game industry and real estate industry, such as Aavegotchi supported by our Grant, joint official announcement of Real IT project, and cooperation in the Open Law agreement commissioned by institutional credit. Then, in 2021, we will further expand this field. For example, we can expand the application of our aToken. At the same time, as everyone deposits, they can rearrange their interest.

The current ecological layout of AAVE is basically consistent with the Aavenomics we released last year. You can see details here: https://aave.com/aavenomics

Last year, we gradually launched governance, passed the first AIP proposal, opened up our token migration channel, and successfully took the first step in Aavenomics.

In 2021, we will gradually open the channel for AIP proposals, allowing everyone to make community proposals more conveniently and quickly, boost community activity, add new users to our community and use our services.

The security of AAVE is also our focus. The total size of the V1 and V2 markets has exceeded 3 billion US dollars. This is the foundation laid by the accumulation of last year. Every update is the focus of users and communities, partners, and you. It is also the driving force for our development.

Our most ideal ecology is to expand the current application, and to promote development and integration with other fields from a broader perspective.

Q:

Compared with 2017, which segments do you think blockchain investment will focus on 2021?

A:

The financial management functions on DeFi projects. As a user, I personally also invest in DeFi projects, not simply holding, but really understanding and using them.

Financial management is not an unfamiliar term in traditional finance. In the blockchain industry, more participants are more radicals, such as contract traders, large number of spot holders, porters, primary market investors, and secondary market investors. However, DeFi may be a new concept for investors outside the industry who are pursuing fixed passive income. Therefore, I think DeFi’s results in 2020 prove its advantages and disadvantages for the world. In 2021, there will be more stable investments and outside users will participate in this market.

As the market grows, we will launch more quality financial management products. For example, applications such as debt tokenization after borrowing.

The above are the main points brought by AAVE, and I also anticipate to bringing you more next time.

About XT.COM

XT.COM is the world’s first social infused exchange. Users can chat in communities while knowing the market trend to invest in. In XT communities, users explore valuable coins together.

XT.COM is building towards garnering loyalty and bring new potential for the development of the entire blockchain industry. To achieve better development, it is necessary to break the tradition with a fresh model.

XT Exchange not only empowers the blockchain industry but leads the industry with its innovation.


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