Saturday, February 13, 2021

What Tesla Needs To Win The Self-Driving Market - Microvision ?

https://medium.com/shattereen-media/what-tesla-needs-to-win-the-self-driving-market-ad1509722fab

Derick David

This small tech company just announced a new Lidar technology that could be considered the best in the market.

https://preview.redd.it/issvp60ir9h61.png?width=1000&format=png&auto=webp&s=52986e45787fa506fcd899b3e30b027823df6968

Companies working on self-driving cars now use Lidar technology.

Uber, Apple, Waymo, and Toyota all use it, but not Tesla.

Elon Musk even said,

“LIDAR is a fool’s errand… and anyone relying on LIDAR is doomed.”

Elon isn’t a big fan of Lidar, but if Tesla wants to win the ever-growing self-driving market, they need to combine the best of both worlds.

Lidar and Vision.

Or else it could be game over.

Rising above the mainstream

Microvision, a small tech company based off in Washington has 750+ patents on technologies on Lidar, display technology, and augmented reality. The company could skyrocket in the next few years, due to the increasing importance and relevance of Lidar, self-driving, and display technologies.

https://preview.redd.it/cslmo1umr9h61.png?width=500&format=png&auto=webp&s=88aca5445386036484e24b46fdf5907b5dff8fc3

However, the Washington-based company is yet to rise from the underground.

Microvision as a type of Bitcoin in the 2010s. Back then, only true believers and radical technologists saw Bitcoin’s future potential and the same applies to Microvision.

There is a massive potential for the company’s products which include, intellectual property, and applications, and markets they will serve through it. There’s also a recent upward trend for technologies like Lidar and self-driving cars which is why Microvision has been gaining quite some attention recently.

Here’s who or what Microvision might benefit with their technology now and in the future:

-Microsoft Hololens-Apple Glasses-Apple Car-Tesla or other EV companies-AR and VR devices or companies

The first three alone should leave you in awe. These are the future of consumer tech and Microvision has patents to key technologies into these devices.

Microsoft Hololens is using their tech already, while the highly rumored Apple Car is unclear, but could take advantage of their Lidar tech rather than developing their own.

But here’s another take.

Recent development

In the light of recent events, Microvision announced the news on the development of its groundbreaking Lidar tech. The mentioned tech is said to be better than most Lidar technologies currently available in the market.

This news just completely upgraded the company’s playing field. It’s a game-changer for them.

The company’s CEO, Sumit Sharma also emphasized that this recent development will put Microvision in a strategic position for market advantage.

If what the company says is right, Microvision holds ownership to a Lidar technology that could be the key solution to Tesla, as MicroVision claims its Lidar sensors are some of the best, most scalable products in the industry.

Tesla as we know isn’t a big fan of Lidar, however, researchers and scientists say that Elon Musk will need to combine the best of both worlds. Tesla vehicles were also reportedly seen testing Lidar devices from Luminar.

Again, if what Microvision says is right and according to plan, their Lidar could be better than Luminar’s.

As we know already, the company has opened the market for bidders and could be bought-out relatively soon or be in partnership with a big corporation like Microsoft, Apple, Amazon, or Tesla.

if Tesla doesn’t get into agreement with Microvision, someone else will. When that happens, that company will have a more advanced self-driving tech than Tesla, which could easily put them ahead of the game.

Company’s other verticals:

  1. Microsoft (Hololens, Xbox)
  2. Government (Military. Ex. VR &AR)
  3. Apple (Glasses and Car?)
  4. Tesla (Lidar?)

Big players. Also, take note that their technologies are also geared toward future technologies. Also to mention that Microsoft also has a US government contract to supply the military with modified Hololens 2s called IVIS which are purposely modified and geared toward military operations.

  1. Military
  2. Surveillance
  3. Alternate Reality

If we follow the saying,

“Follow where the money is going”,

Microvision is the holy grail of next-gen consumer technologies.

Now speaking about the stock market, GameStop was great, AMC is good. Now that we’ve come to see our true power come into play, why don’t we talk about a company that actually deserves a higher share price and valuation?

For GME and AMC, it will be harder for them to recover from the pandemic due to their business models and services as they are a high-risk investment with basically no signs of future existence.

But Microvision is different.

The company’s share price currently stands at $18.30 and it is a no-brainer for any given investors given the strength of the patent portfolio this company has. We could see an easy $100 or more in the next 2 years, maybe sooner. But if we can invoke our powers to make this happen sooner, then we should.

Because if there is one company that deserves to reach the same level GameStop has achieved, it’s Microvision.

What to look forward

  1. Automotive LIDAR — ready for testing in April
  2. Consumer LIDAR — ready to be commercialized
  3. AR Micro-Display — to be used for Microsoft Hololens 2 (Edit by me : It's being already used in Hololens 2 and possibly in Army IVAS soon)
  4. Interactive Display — also ready to be commercialized

Sources:

  1. https://www.newsbreak.com/news/2143085605647/elon-musks-tesla-has-a-new-competitor-and-you-will-be-surprised?s=influencer
  2. https://www.microvision.com/microvision-enhances-patent-portfolio/

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