Brightside of the #MoonRockCoin #BSC

***This thesis was written by a MoonRock community member about 3 weeks ago full with charts and graphics. Just copied/pasted (no graphics) to share with the Reddit community.***

ABSTRACT

If investing is a bank account, you would see most of its transactions are for “The One”–looking for the next big thing. Forget fundamentals, disciplines, and due diligence and bring on the FOMO. Today, I want to attempt to provide a cogent explanation of why this particular play in the crypto DeFi world makes sense. This will require a little bit of sagacity and risk assessment on your part, meaning DO NOT TAKE THIS AS FINANCIAL ADVICE!!

To start, the first Bitcoin was mined 13 years ago. Since then, cryptocurrencies and blockchain technology have captivated everyone from techgeeks to entrepreneurs, lawyers, and even middle schoolers. It took some time, but now approximately 4% of the world’s population (~300M) owns crypto with a projection of 1B by eoy 2022¹. What makes cryptocurrency so appealing is its contrast to the current financial system (ignoring the technical side for a second here). As an average Ape, I can’t discern to you the intricacies of the blockchain. However, I can click send 1 BNB from one wallet address to another somewhere on the other side of the world, see that it’s arrived almost instantly in their wallet, and check BscScan or DexTools for confirmation. You can surely notice the benefits as a user when comparing that to the way the current Dollar (‘Murica) exchanges hands.

Honestly, there are many, very wealthy Bored Apes on this planet. It doesn’t mean that it’s a zero-sum world. It just means that they have more resources and access than the average Bored Apes. One type of such a resource are well tracked investment management firms. The biggest in the world is none other than BlackRock. The nonesuch of all asset management corporations, with roughly $10 Trillion in assets. Crazy thing is that it was founded in 1988. Barely 34 fucking years ago!! The whole crypto market is currently worth ~$2.17 trillion (at this writing). Adoption is expected to pick up, the race to find the next “The One” is on. This is when this out-of-nowhere project popped into my lap.

PROJECT

History: On November 13, 2021, a buddy mentioned a brand new crypto asset management project a guy he knows got brought on to as an advisor. Everything was so new, there wasn’t much to follow up on except for your old school mafia vouching system. I didn’t join the whitelist, but I did join the presale and beyond. They went public on 12/16/21 at a valuation of $750K on PancakeSwap, and now here we are.

White paper: Read here² and website moonrockcoin.com.

Changes Since IDO: It’s about a month now, and roadmap bullets are getting knocked off constantly. Moonrock didn’t hit 2000 holders until recently and is a bit shy of 5000 Telegram members. After snooping through their expenditure wallets, I realized they hardly spend any money on advertising. This whole project is somewhere between 80-95% organic growth since IDO. As for everything else on the roadmap they’re either ahead of schedule or on time.

Operations:

Community Investment Portfolio: Portions of the money raised, profits accumulation, transaction fees, and other revenue streams will go into a community pool where the MoonRock team will use fundamental and technical analysis to invest in different undervalued projects. Their goal is to hit $250,000 by the end of Q1. Their initial investment stands at $47,557.50 and is worth $64,997.21 (as of this writing). If profits are realized, 50% goes into buybacks of ROCK on the open market, 30% will rollover to create compound growth, and 20% will pay for marketing and operations.

Fund of Funds: MoonRock plans to create multiple index funds across the cryptoverse in different segments or by themes. The first one to be launched is called Meme Chain Capital (MEMES). It will be the first meme index fund in existence. MoonRock will own 20% of MEMES, and top 500 ROCK holders will receive a 1:1 allocation of MEMES airdropped into their wallets over a period of 10 months (10% once a month). In addition, MEMES holders will receive a 2% tax on all transactions paid in stable coin BUSD. Other funds in the works are Meta, DeFi, Web3.0, NFT, and so on. Its goal is to launch a new index fund once a month this year.

Multi-Chain Bridge: The Moon Bridge is MoonRock’s inhouse multi-chain swap that allows users to exchange cryptocurrencies from different blockchains. This service allows anyone to swap crypto securely, quickly, and anonymously for a low gas fee. It is currently up and operational, enabling Ethereum holders to buy ROCKs without having to buy BNB first.

Asset Management: This unique service in the cryptoverse allows anyone (ROCK holders, retail/institutional investors, etc.) to trust MoonRock to manage their money via multiple risk portfolios for a small fee (no more than 10%). This is separate from buying and holding ROCKs. As the project grows, so too will their offerings to potential clients.

HEX Staking: Another inhouse service available to all ROCK holders since HEX staking has many benefits for the project and its investors. For MoonRock, it adds liquidity, efficiency, and security to the blockchain. For ROCK stakers’ efforts, they will be able to enjoy surprisingly high apy (35-50%) and stronger voting power.

Asset-Backed Lending: This type of lending has been around for some time now, providing low rates to lessees based on their assets and wallet’s creditworthiness. With staking as a service provided by MoonRock, lending makes perfect sense as an added service.

NFT/Meta: A game changing endeavor, MoonRock is planning on building their HQ’s in the metaverse (Decentraland is the most established one to date based on MC). Ten thousand NFTs will be minted and represent ownership of the HQ’s itself (including land, profits, airdrops, access, etc.). These NFT holders will also receive 10% of all ROCK tokens (100M) over a 12 month vesting period. For this intricate ecosystem to last for years to come, the team wants this to eventually become a Decentralized Autonomous Organization (DAO).

Transaction Fees: MoonRock’s ultimate Super-Hamster. Every transaction of ROCK on the open market will incur a 10% tithe. This is then broken into 3 categories: Reflections (4%), investment fund (4%), and operations & marketing (2%). Reflections are redistributed proportionately back to every ROCK holder (i.e. if you own 1% of all available ROCKs, you will get 1% of the 4% reflection). Investment fund represents the Community Investment Portfolio wallet. And the final 2% will go into the operations and marketing wallets.

Team Members:

Strategic Advisor: Rafael (Ralph/Ralfy) Pena - Doxxed, LinkedIn³

CTO: Matteo Gamberale - Doxxed, LinkedIn⁴

**Rest of team will slowly dox themselves as more are cleared from their current institutions**

ANALYSIS

Strategy: MoonRock’s strategy reflects its mission to become a DAO with a DeFi ecosystem with fund pools that invest and build Web 3.0, DeFi 3.0, and Meta. Its offerings are designed to expand the capabilities of crypto by underwriting crypto’s future success stories. The team’s strategy includes building a strong community of all types of investor base that think long term. MoonRock will continue to enhance its services and grow its offerings as the technology, trends, and markets evolve.

Goals: With so much in the pipeline, MoonRock expects its portfolios will grow into the tens of millions by eoy 2022. One major milestone that’s been brought up constantly is the $1B market cap (MC). With a current MC of $15M, that’s an increase of 6,567%, or about 66x. By bringing on a brand new CTO, the team feels confident in its capability to stay on top of deadlines while providing incredible utilities and services.

Assessing Demand: Because MoonRock’s customers are investors, demand for its services will never go away–only slow down. Entities of all sizes don’t always know what’s the best thing to do with its cash and will require assistance via an investment management firm like MoonRock. If adoption of crypto across the world continues as Crypto.com’s predicted, investors could pour as much as $100B into crypto in 2022, more than all previous years combined.

Similar Competitor Analysis: There are a plethora of DeFi asset management platforms in the market today. It’s so new and full of opportunities even RadioShack’s decided to join in the race. Of all the copycats and similar projects that I’ve seen, VLaunch (VPAD) seems to have the most potential of becoming a rival. They have the backing of hundreds of influencers and celebrities, raising millions of dollars. Their fully diluted market cap is ~$1.7B since going public a month ago along with MoonRock.

Risks: MoonRock serves investors around the globe. Because of that, it will surely incur geopolitical risks. Great examples of this are the China crypto ban and the recent Kazakhstan unrest. These events have the power to drastically affect MoonRock’s investments that have ties to their locations. Moreover, this potentially slows down adoption and growth. In addition to geopolitical risks, the risk of mishandling of assets is major. Egos that couple with the nouveau riche can only end in disasters.

SWOT:

Strengths

• Vision + Loyalty
• Community
• Relationships
• Experienced financial leaders

Weaknesses

• Trust + Brand
• Lack of dedicated support centers

Opportunities

• Tokenization
• DeFi 3.0, Web 3.0, Meta
• Institutions

Threats

• Legislations
• Fear, Uncertainty, and Doubt (FUD)
• Anarchic landscape (scammers, etc.)

THESIS

Trends: By now, the doubters of crypto blockchain technology and tokenizations are the same type of people that refused to believe cars will replace horse buggies completely due to their novelty and early gauche. But for those that understood its merit, their early investments solidified their names in the history books and generated massive wealth for generations. Tokens, cryptocurrencies, decentralization, Meta, Web 3.0, and many more are here for the foreseeable future. It’s difficult to picture what that would look like in 5, 10, or 50 years from now. In the end, we can all agree that it’s much more difficult to swim against the currents than with it.

Forecasts:

Community Portfolio: Projection is based on initial principal plus monthly deposits increase of 1%, compounded each month and results of the first month growth rate of ~36%. By the end of Q1 $277,425 and eoy 2022 ~$7.5M.

Index Funds: Projections are a bit more tricky to estimate due to lack of data. With the Meme Chain Capital (MEMES) fair stealth launch happening any day now, we can use followers on Twitter and Telegram (TG) to gauge potential investors. There are 228 members in TG and 177 followers on Twitter so we’ll go with the TG number, assuming since they bleed over. Assuming each member will spend $100 on launch day, that’s $22,800 of capital raised. One deduction from this would be that MEMES is worth $22,800, or ~$0.0000228 (from $0.000001). A potential increase of 2,280% on day 1. Beyond this day anything can happen.

Multi-chain bridge: The Moon Bridge incurs a 0.5% gas fee for every transaction. I project a conservative month-over-month growth rate of 12% based on some of the other similar services available out there. Unfortunately I wasn’t able to figure out the total transaction value bridged since it’s gone live. By participating in the community and hearing some of their feedback, they have bridged at least $4,039 (this is only when I started keeping track).

Asset Management: Projection is contingent on how quickly MoonRock can put together well risk assessed portfolio offerings and garner a respectable and trustworthy name brand in the DeFi world. Since this has been in the works from the get go, expect these portfolios to hit the million dollar mark some time in Q2 or Q3, growing at a conservative YoY rate of 130% for the next 3 years. Each portfolio’s yield is almost impossible to predict due to its variable objectives and risk tolerances.

HEX Staking: Based on the number of whales (1 basis point of total supply or more) HODL-ing currently, it is safe to estimate approximately about 300M ROCKs will be staked sometime this year. The MoonRock team has reiterated numerous times the APY will be around 40%. If the current market price’s the floor ‘til eoy 2022 ($0.017 at this writing) and staking is available beginning February, then we can expect stakers to gain at minimum an additional $1,870,000 in passive income (minus January). MoonRock will take a share for maintaining functionality and providing utility.

Asset-Backed Lending: It’s been disclosed that MoonRock will start out with $500 loans and will scale as see fit. Many people don’t see this service as a major revenue source due to its low interest rates. But paired well in a strong ecosystem, in the long run, this will be one of MoonRock’s many cash cows. Two whopping reasons why are its low default risks and operation costs. When these loans get to tens of thousands of dollars in sizes that’s when the risk management team needs to come back and reassess and reevaluate the program.

NFT: Where to begin? Arguably MoonRock’s most ambitious project prospect. Metaverse HQ’s, DAO generating innovative never seen before revenue sources digitally. This will not only allow MoonRock to help nurture the future of Meta, but also become the stalwart of all things Meta in the future. As of right now, not many specifics or concrete details are known by the public, including the community. Just know that there won’t be just one HQ in Decentraland (MANA). Like BlackRock’s many headquarters across the world, MoonRock will most likely have HQs in MANA, SAND, ENJ, etc. ROCK’s DAO progression is to become the DAO of DAOs.

Transaction Tithe: For simplicity reasons we’ll only project ROCK’s numbers since it’ll give everyone the ability to infer other index funds’ tithes as well. ROCK saw the most action the past 14 days, this gives us the best number sets for our projection. The daily volume ranged between $50-400K, averaging ~$150K. All of this is with grassroot advertising and word of mouth. Based on many early projects that later succeed that I’ve seen, a 40% daily volume growth rate MoM in the first year is quite conservative.

ADVISORY RECOMMENDATIONS

I imagine most would find this project quite appealing. To really comprehend the project’s potential, let’s pretend MoonRock is an already established entity. Even if you could only invest $500 and the price of ROCK stays the same throughout your ownership period, you’re still earning reflections from every transaction. Sure, the volume would have to be near heavens for you to 2X your initial investment in a timely manner, but knowing that this could be your T-Bill equivalent makes it quite attractive since you’re not going through the hoops to buy a T-Bill. And if you do decide to make ROCK your investment vehicle, depending on your principal investment, you could be getting free airdrops that have the potential of generating compound returns.

Airdrops are arguably one of MoonRock’s most attractive features. The idea that a LT investor can continuously receive new quality assets that he/she won’t have to do any research on, accumulate the asset, and potentially provide dividends on top of ownership takes the pressure off of you. No additional capital is needed and no extra management fees. It’s just a very intriguing proposition!! One that is almost not available anywhere you look in the traditional financial landscapes. A typical concern may be that newer investors would always have to pay a higher buy in price, because of the higher expected market cap. This fallacy is not always the case. In my experience, no matter how well things are going, you cannot completely control life. Meaning there will always be LT holders taking profits, something came up so you need cash equivalent ASAP, and the market always changes. If you’re looking to invest (i.e. expect your money to yield a profitable return with high confidence), it’s best to dollar cost average (DCA) into a position and leave the timing of markets to other tentative traders.

Springboarding off of already brilliant passive income streams, let’s elucidate the NFT project’s propositions some. With the legislative risks mounting all over the world, forming a DAO might be the smartest hedge. If decentralization of things becomes a norm, which MoonRock is betting on, a DAO will allow the company to grow while others struggle with legislative pushbacks. Meta will be a hot topic of our future and having the HQ’s in the metaverse allow MoonRock to continue to spread its influence. This is one of the many reasons why many established firms from all different industries are setting up shops in the metaverse. A great example is PricewaterhouseCoopers (PwC) buying millions of Dollars of land in Decentraland (MANA)⁵. Imagine MoonRock having multiple HQs in multiple different metaverses, generating their own unique respective revenue streams (each metaverse is different, though some are similar) and adding new passive incomes.

With goals as lascivious as MoonRock you can see it will continue to spread its gossamer across the cryptoverse. Its very first utility (Moon Bridge) is already getting rave reviews from all its users. Its family suite of services like the HEX staking and asset-backed lending create a balanced interaction for its investors and clients. One can double his/her initial investment by HEX staking in approximately 21 months. In due time, they will be some of MoonRock’s best cash cows.

Furthermore, MoonRock is set up to continuously deflate their outstanding supply of coins. This is a great model during the good times due to increased demand versus decreased supply. As the world continues to open up to crypto, this strategy will reward ROCK holders handsomely. Adding on, this doesn’t mean it’s foolproof. Visualize owning any trading cards with a limited amount of supply that no one wants. Its value would still drop even though it’s rare. Luckily, MoonRock’s goal is to attract investments from LT investors. Ones that HODL during a correction. Ones that believe in the project and team’s vision. Ones that would quickly buy up the dip. These are the reasons why ROCK’s 30d chart just ladders up over time.

Taking a step back to digest all the positives let’s address that nagging “too good to be true” feeling. The worst thing that could happen is getting Ponzi Scheme’d and rug pulled (everything just disappears). Let’s begin. ROCK is on the Binance Smart Chain (BSC). BSC has some of the highest rates of rug pulls or Black Hats to date due to its smart contracts. To stand out, the MoonRock team has to be like Odin and tame Kuri (a little One Piece brouhaha reference). That means going where no one wants to go and cleaning it up. Step two is constantly demonstrating that they mean everything that they’ve said. So far, everything that they’ve said has come true.

What if this is all just a Ponzi scheme where new money is just covering for nonexistent old money? Well, maybe that’s why they locked up half of the total ROCK supply for 1 year and vesting for another 3 years. Or it’s to prove that they’re committed to this project and 4 years is a respectable time to collect their sweat capital. There’s also the DAO. Every single eyeball in the community will be watching. Just partaking in the AMAs and being a part of the community you’ll notice that people are constantly monitoring wallet addresses and all shady activities. If the MoonRock team is a bunch of Madoff’s, then these are some of the coolest, nicest, and hardest working thieves I’ve ever seen.

In conclusion, I am extremely bullish of MoonRock. I think that LT investors that value residual or passive income should seriously consider taking a deeper look into MoonRock. There’s daily AMAs and plenty of people in the community that want to help. Liftoff is in T-NOW, and I hope to see y’all on the moon!!

**P.S. MEMES is dropping any day now**

CITATION

1. https://crypto.com/us/research/article?category=macro&page=2021_look_back_2022_predictions
2. https://moonrockcoin.com/wp-content/uploads/2021/11/be847d4b-1fff-4570-8cdf-72331192589d.pdf
3. https://www.linkedin.com/in/ralfyishere/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAauMCUBXRsW4sdFDtZWDGcAqostgJMoye0
4. https://www.linkedin.com/in/matteo-gamberale-4b871587/
5. https://www.wsj.com/articles/accounting-firms-scoop-up-virtual-land-in-the-metaverse-11641599590?mod=e2tw

***P.S. MEMES has already dropped since the paper was written***