Dear community,
I am receiving a lot of questions from all sides and wanted to take the time to answer them:
Wen Articles? In December, we said we will be placing articles to media outlets. We’ve hired a PR agency that was awarded “best crypto agency”. The first articles that have been released have not met our quality standards. I would never air out dirty laundry publicly, but keeping it short, we’ve decided to end the collaboration with said agency and thus are taking the matters into our own hands. You can find the press releases here: https://floozlink.notion.site/PR-Overview-ff0ea7eef4334576badef02bd0ddd47f - Polygon strike strategic partnership with Flooz - Superkeys: Tokenize any content and gate it behind a NFT
We’re working on a third one for the release of the highly anticipated Flooz.World “Gen-Fs”.
I will keep you updated when these articles see the light of the day and share them on our official Twitter and Discord Announcement Channel
Why aren’t you deploying the funds from the marketing wallet? Since the inception of $SYA, we have barely deployed any funds from the marketing wallet. All expenses accrued, e.g. paying designers, developers, buying digital billboards all over Germany, and more, have been paid by the company Flooz.
Deploying the funds from the marketing wallet means swapping $SYA for BNB and that would hurt the price of $SYA, thus we’re not doing that as we care about the community.
What’s up with the Team? 2021 has been a year where the core devs behind $SYA and Flooz.Trade (Flo, Marcelo, Ruggero, Boris, Maximos, Nico and I) worked at max capacity. We’ve had countless nights of blood, sweat and tears to deliver the SYA radar, the entire Flooz.Trade platform, Bot and onboard dozens of token partners on different chains. Thus, the team went on a well-deserved holidays for two weeks to charge their batteries. In hindsight, I probably should’ve told the entire community that they’re on holidays. I didn’t do so, because I felt it would be an overkill to let everyone know when people are on holidays and when not. Happy to say, that they’re all charged up now and be ready for all the madness dropping in 2022. The whole squad will go back to work on Monday as usual and we’ll pick up work from there and continue at an improved speed.
I’m also pleased to announce that already Nico, Flo and Boris have dedicated their time fully to work on this and now Ruggero and Marcelo are following too.
We’ve also hired a super strong Chief Design Officer that was leading design at Google (Waze), Wix and Klarna for the last 10+ years. He will setup a design organization and harmonize our products UI/ UX across the board.
June, who used to head up comms, is leaving the comms team and helping Craig to onboard new token partners in the partnerships team now. We’ve jointly decided that this is a better step for her.
Roadmap, timelines, why Metaverse? As mentioned in my last blogpost, we’ll be shipping a new roadmap after the Gen—F collection drops. I’ve left Dubai today to meet the Management team in Austria to plan the whole year 2022.
However, as I’m getting a bunch of questions, I would like to address a few things: Please know that our word is bond, thus everything that we’ve promised to deliver in 2021 but didn’t ship it yet will still be shipped. I hope that you all understand that sometimes priorities shift and we have to adapt and remain agile.
In December, we were set to deliver, for example bridges/ cross-chain swapping or crypto gifting and instead we’ve built the Superkey Factory and got it audited by CERTIK. The Superkey Factory is a SDK and an important piece of infrastructure that enables us, our partners and creators to create NFT contracts out of the box. It’s template based. It’s as easy as uploading a picture to instagram, selecting the royalty model and hit upload. It enables anyone to launch their own NFTs and NFT collection. Soon, everybody in the world, be it creators, brands, or simply you, can create and mint their own NFTs in the Flooz.Link app and gate any content such as Discord Channels, Stories, Digital Files, Event tickets etc. behind the NFT. It will work on all Flooz.Trade supported chains. These NFTs will end up on Flooz.Link profiles, our partner websites and on the Flooz.Trade Marketplace (primary and secondary sale). “Eat your own dog food” - Every product we build, we use it internally and stress test it as much as possible before making it available to the world. Thus, the Superkey Factory SDKs are being used on Gen-Fs, our first marketplace. Ok cool story bro, but we wanted cross chain, so wtf man? Fair point. Here’s our reasoning. We have roughly 80m people on the blockchain currently. There are however 3.4b people with access to the internet. So this number will grow exponentially in the coming months and years and we will very like have 1b people on the blockchain in the next 2 years. This hyper growth is currently fueled by culture and not by technology. If bitcoin is a store of value, NFTs are a store of culture. NFTs and more specifically, culture is fast tracking the entire crypto adoption. Thus it was important for us to position us smart into the market and thus we’ve made the adjustment in our roadmap.
In light of the release of Gen-Fs, we’ve also released the “MetaLab”. Its more than just a fun way to discover our artwork. It will be your default avatar creation tool on Flooz.Link and Flooz.Trade.
Some of you seemed to be confused why I’m pushing our efforts to enter the metaverse so hard. Rightfully so, it comes as surprise and may look like we’ve pivoted our efforts. I can assure you that this is not the case. With Flooz.link we’ve built the tools for people to make money doing what they love, with Flooz.Trade we’re giving everyone equal financial opportunities in a playful way and with Flooz.World, we’re enabling everyone to express themselves. With the Metalab, you will be able to immerse into a world where you can be whoever you want to be, change identities, clothes, homes, virtually anything. Flooz.World and the MetaLab is the identity layer of Web 3.0 and another important part in the whole ecosystem. You will be able to port your identities across different platforms and systems, obviously starting with our own first Flooz.Link and Trade. The first drop, the genesis collection dubbed “Gen-F” is bigger than just a simple PFP project. It provides a lot of utility to all holders, opens the door to new partnerships and new community members.
Parts of the proceeds of Gen-F will be used to get SYA, moreover its next iteration, listed on centralized exchanges.
On timelines: 2021 has been a crazy and successful year for the entire team. However, I believe that one can best grow from mistakes, so instead of focusing on the good, let’s dive into what we and especially I fucked up and where we need to improve. Here’s what I’ve personally learned. Building in public is the most amazing thing ever. I get to tweet out a crazy idea/ experiment “I want to build an island in the metaverse!” and super talented people respond to it and help us achieve our visions. It’s beyond imaginable how talented this community is! The flip side of building in public is that sometimes it may seem confusing why we’re doing certain things and it creates expectations. Pair these expectations with adjusting priorities and thus timelines and the result is confusion and sometimes frustration from you, the community. As I’m driving comms, its an area that I urgently need to address and improve. Going forward, we will communicate a roadmap and focus on the sequencing rather than on timelines. Timelines can shift. Sometimes a task is more difficult than initially scoped, sometime its the opposite. Going forward, I will not communicate timelines until the products have been built and we enter public beta testing stage. When we change the sequence of events or roadmap, we will communicate this ahead of time and explain our reasoning behind it.
We’re not perfect. I am not perfect. We will make mistakes going forward and I’ve learned that it is ok to make mistakes as long as we transparently communicate why something is happening and why something is not happening. For this confusion, I apologize. We care about the whole ecosystem and everything is connected with another.
I hope this gives you more context on what’s happening behind the scenes. Thank you tons for your commitment, passion, love and support. I got you. You got me. We got this. WAGMI 2022
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