PLDGR, pronounced as /pledger/, is committed in helping those who help others. By combining the traceability and efficiency of Blockchain, and leveraging the network effects of Social Media, we aim to significantly improve, yet simplify the process of online charitable giving.'
About Pldgr THE ROLE OF CHARITY AND DONATIONS DURING CALAMITIES While browsing through your social media feed, you come across a fundraising appeal for a recent calamity accompanied by shocking images of the victim, the first thought in your mind is “How can I help?” Some would immediately reach for their credit or debit cards and make a donation. Some would make a call to a charity to know how they can help. But there are also those who would want to donate but gets lost in the long process of donation that they end up not being able to donate at all. Recent studies show a steady decrease of online donations which may be attributed to the difficulty of online charitable giving, lost of trust towards social organizations (charities, NGOs, social enterprises), and the lack of awareness of charity and fundraising events.
POWER OF SOCIAL MEDIA Technology has made it easy for people to give donations following natural disasters. When reports of floods, typhoons, hurricanes, and earthquakes are shared on any platform, individuals and groups in social media initiate ways to campaign for people to give help. The non-profit community has greatly benefited from this in their fundraising and charity campaigns. Now with a farther and wider reach, they have received more support to their cause through online donations. Studies show that government grants and public donations to non-profits see a significant increase in donations following the occurrence of a natural disaster. Media coverage is the key element associated with this significant increase. The more people who knows about a certain cause, the more that cause generates support.
BLOCKCHAIN AND SMART CONTRACT TECHNOLOGY The value of Blockchain derives from its potential to secure and automate the transfer of information . In the Blockchain world, the programmable rules that determine how a Blockchain passes information are called Smart Contracts. Today, one of the largest and most popular decentralized Blockchain platform that supports Smart Contracts is Ethereum which expanded the commercial scope of the Blockchain from currency to all digital information. Smart Contracts are like programmable if-then statements. If Fact A happens, then automatically take Action B. While digital coins such as Bitcoin can be used to store value and help users exchange money, many altcoins are built for more specific transactions. Most of these altcoins use Blockchain technology and Smart Contracts to address areas such as donations.
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