As much as I hate doubling the operating costs, to better reflect our mission as not-for-profit, a .org domain makes more sense.
The .com will continue to work going forward, however I plan to gradually switch promotions and emails over to .org.
Especially as we reach out to businesses, the .com is just confusing. There are two things businesses have indicated they care about from survey responses:
- Reach (for marketing). Which is something we will initially lack, and need to focus heavily on building up.
- Efficiency (for philanthropy). Basically, if they are generous with their money/products/services, what portion goes to the cause (in this case fraud victims/making something right).
Initially, I believe our focus will have to be very heavily in the philanthropy side. We need to find businesses that believe in blockchain/bitcoin strongly, something closely related to our cause, and/or were impact by Quadriga themselves. As we get closer to the holiday season, I believe that's the ideal time to be pitching more businesses on being a part of this cause. While philanthropy will get us started and go a long way to helping victims, it's not going to be sufficient to recover all the funds.
Once (if) we get the sizable reach, then we can pivot to reach and target the wider community of small/medium businesses, focusing on those who are connected to and familiar with bitcoin/blockchain. The pitch is that we have tens of thousands of potential customers to be reached through the leaderboard, and potentially a "deal of the day" program, which can make or break the new business. We need to be able to point to examples of other businesses finding this as an effective promotion method. This is how we can recover the remaining funds.
Most of this post is the future. The right now is putting together a pitch to attract the first 7 businesses. Once we can get a meeting set up, we can establish the rest based on the feedback of what works well for them and our community. That gives a guide going forward, and proof of viability to many skeptical affected users.
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