Was having a talk with /u/whatwouldsatoshido (apparently works for a mysterious major marketing agency) about a large scale Bitcoin Cash marketing campaign. I thought their summary was pretty good:
What crypto or BCH needs now are:
- strategic marketing roadmap (technical already exits)
- use cases which target women and non crypto users
- campaign to take away the fear of crypto ("it's too complicated, money for drug users, money for nerds")
Maybe small projects too:
If we can create a "good" case for us which we can use for marketing awards, then we can work with small projects.
Overall, I agree that Bitcoin Cash could use a coordinated marketing effort regardless of Libra and other stuff going on. Bitcoin Cash has the best fundamentals for a global, permissionless money that works for everyone. The fundamentals are necessary but are they sufficient? You can be sure that Libra will be marketing for itself and against Bitcoin Cash. If you do not believe me, read their white paper. You should get chills because they have been paying attention and adopted all of our language (it is doublespeak, but still they are using it).
Look at nchain as well - absolutely flooding social media and manufacturing other events in meatspace. It is easy for them since they control the whole coin. It will be harder for Bitcoin Cash to coordinate one.
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