Thursday, November 29, 2018

ICO Marketing – Getting Started With the Fundamentals for Your ICO Launch πŸš€πŸš€πŸš€

(part 2)

πŸ‘‰ICO Landing Pages

Our aim is to run a multi-faceted campaign across several channels. It is imperative that we get all our prospects onto an email list (I think chatbots are better- I’ll give you an example at the end of the guide) so that we can build a community around them and send them updates about our ICO and launches.

You will need landing pages for several purposes:

  1. Newsletter signups for project updates
  2. Community signups
  3. Ad signups

And you need a landing page for this that’s both attention-grabbing and well designed.

You can always use a drag and drop page builder for this- I like to use Simvoly or the templates in my WP theme (If you’re thinking about chatbots, I use Manychat to set up landing pages).

However, you need to split test for conversions. There’s no way around this. It should be done to make sure you get as many people to signup.

I like to use Google Optimize. I’ve covered everything about setting up up Google Optimize in epic detail in this post.

Test out a different image and copy variations to get more signups. Your page should have a conversion rate of at least 15%.

Full article link: https://unblock.net/ico-marketing/

#webpromotion, #STO, #ICO, #marketing, #agency, #bitcoin, #ethereum



An open letter to the community - We need to put our money where our mouths are and support decentralization and dApps

Hey everyone,

As I'm sure you all know full well, early adoption of crypto is primarily speculative trading, so this post is gonna focus mainly on the problems with trading in this space right now (centralized exchanges, regulations, lack of investment products, etc), and how we can shift our mindsets as a community to put our money where our mouth is and rally behind startups doing the right things (decentralized exchanges, dApps, protocols and necessary infrastructure).

Why? Because for the first time in history we have a disruptive new technology that can really change the landscape in every industry imaginable, and we are at the stage where we're planting the seeds of these new products and companies, so why not support the right ones so we can realize the future we're all envisioning?

I recently wrote an article on this on Hackernoon here: https://hackernoon.com/its-time-to-address-the-massive-problems-of-centralized-exchanges-ac2cfb66bef8, but I thought I'd expand on it and share my thoughts on how to move this space forward in terms of getting more dApp adoption and usage.

Who uses dApps anyways?

Blockgeeks just published a report on dApp usage for those interested, there is definitely some growth but since the bear market it has definitely tapered off: https://blockgeeks.com/guides/report-dapps-november-2018/

It's obviously nowhere near mainstream adoption, but it's a great start, so there's hope! There's definitely a ton of things that should immediately be addressed and are of high importance IMO, so I'm going to lay them out:

First, we need to address the massive problems of centralized exchanges

Bitcoin aside, the crypto space as a whole is still pretty young, the current experience of trading crypto assets is understandably a fragmented experience with scattered pockets of liquidity, and a highly technical and high friction process. But the irony is that we have the technology to avoid the security flaws that plague centralized exchanges and the adoption of crypto - decentralized trading.

There are a ton of centralized exchanges available to the public today, but a much smaller subset of these exchanges are properly regulated, not to mention trustworthy and reliable. I know the pro traders out there might say, "Well DEXes aren't fast enough, or I can't run bots on them yet". That's fair, but if you want to see them succeed some day, every trade helps. If it's a trade that you think is executable on a DEX, do it there instead of on a centralized one. That's how adoption happens, one user at a time.

While industry pioneers like Coinbase have pushed the space forward and newer entrants like Binance raised the bar for the alt-coin trading experience, the industry still suffers from constant hacks and malicious acts.

We need to stop relying on centralized trading/hot wallets as they are huge security risks As far as we know, over $1 billion worth of crypto assets have been hacked & stolen from centralized exchanges in 2018 alone.

Here's the biggest incidents in 2018:

  • $500 million worth of NEM stolen from Coincheck — The 2nd largest exchange in Japan
  • $195 million hacked from BitGrail — Italian exchange and the first to list Nano (I myself was a victim of this)
  • $45 million hacked from Binance — One of the largest global exchanges
  • $40 million stolen in Coinrail hack — A boutique exchange in South Korea
  • $60 million hacked from Zaif — Exchange in Japan

The root cause of this is that centralized wallets are increasingly large honeypots.

The nature of a centralized exchange dictates that some trusted third party is storing the crypto assets of its users to create a pool of liquidity, this being done mostly by aggregating funds into exchange-owned digital wallets where assets from users are pooled into.

Millions of people could lose not just money but also their identity and data handed over to centralized exchanges as well.

While we're still in a bear market this may not happen as frequent, but it's reasonable to be expect that in the next bull-run the frequency and severity of attacks will only rise and a scenario in which an attack as widespread as the recent 50 million user Facebook hack — where both private data and money were stolen — could happen. There's already plenty of exchanges that are careless with handling user identity, handing over your personal ID is not a trivial matter and exchanges should follow the best practices to store and secure them if they're asking for them.

Second, we need clearer, more sensible regulation that fosters innovation and protects investors

This may be an unpopular opinion around these parts, but sensible regulation is good for both the industry and users, to ensure exchanges coming online meet certain requirements, so we're not operating and trading in this wild wild west of shady exchanges.

People who trade today need to have a pretty damn high appetite and tolerance for risk, not to mention an acute ability to discern legitimate investments from the rampant exit scams and phishing attacks. (Just see yesterday's thread about the guy's dad who bought into Onecoin on the advice of a "friend").

The vague stance on the part of governments also means many crypto startups operate in a regulatory grey area (I have first hand experience with this working in the space). The SEC only recently clarified that they view Bitcoin and Ethereum as not a security token, meaning it wouldn’t be subject to existing securities laws.

IMO the current lack of regulatory clarity has lead to a low barrier of entry for operating crypto exchanges, however this is starting to change as seen with the recent EtherDelta SEC charges, they're clearly making a statement now that you need to follow the laws when you open an exchange.

But we can do better, and push lawmakers to create more defined rules that we need to play by, and at the same time educate them so they understand not just the technology, but the implications and potential use cases and how we can get there while allowing companies to innovate, new startups to rise, all while protecting consumers. That way we'll have more legal clarity as the industry matures that is business friendly.

Third, we need a more diversified set of investment products/options for crypto. More wealth generated = more growth and adoption

Up until recently, you were only able to purchase tokens on their own from an exchange. Today, we are starting to see an emergence of basic index funds such as the new Coinbase Bundle and Bitwise. It wasn’t until late 2017 that we saw the introduction of Bitcoin Futures from CBOE and CME.

We expect new companies to continue entering this arena, especially crypto ETFs (ie: Bakkt in Jan 2019 maybe?), as well as other attempts at index funds or derivatives.

There's a bunch of teams doing great stuff:

  • Bitwise - They're one of the first crypto index funds
  • Hodlbot - Another index fund
  • Shrimpy - A way to automatically invest and rebalance your portfolio
  • LakeProject - Working on AI driven investments that automatically build a portfolio for anyone (R&D phase)

Lastly, we need to punish greed and reward companies doing the right things

While it’s not a problem particularly limited to centralized exchanges, it’s been reported that listing a token can cost as much as $3 million. In contrast, listing a stock on NASDAQ costs $125k to $300k plus annual maintenance fees.

This is just one example of the greed exhibited by those who have leverage and the middlemen who stand to profit in between (consultants, brokers, ICO firms, etc). These high fees dampen innovation as they’re too great of a cost to bear for most token/ICO projects. This is crucial for most projects as they need liquidity to bootstrap their network and to remain favourable with the community that invested in them.

At least 7 of the top 10 exchanges engaging in excessive wash trading from 12x to over 100x their true volume.

Foul play

Plenty of centralized exchanges have been suspected and accused of wash trading (creating fake volume), insider trading, and price manipulation.

High user trading fees

As centralized exchanges carry more risk, and have more opaque control of their platform, they often charge higher fees compared to a decentralized exchange.

Withdrawal limits

Centralized exchanges impose a withdrawal limit, as a security measure to limit the amount that can be withdrawn at once. However, there’s also a misalignment of incentives, as they stand to benefit when you keep your funds locked on their platform so they can maximize trading fees

There's a bunch of great projects and base layer infrastructure that people should look into and support, not just the protocols but also startups building on top of them, some of my fav protocols include:

  • 0x Project - Powering decentralized exchanges for tokens, NFTs, etc
  • Set protocol - These guys are building a protocol to allow anyone to easily bundle any assets to create more sophisticated investment products
  • dYdX Protocol - This allows anyone to integrate margin trading and derivatives in their dApp
  • Dharma protocol - This protocol facilitates lending in a decentralized way
  • Compound protocol - A money market protocol that allows hodlers to earn interest on their tokens
  • Cosmos Network - Working on blockchain interoperability and tooling around Ethereum and Web3

Personally I'm working in one of the many, many startups in the space trying to build on top of these decentralized infrastructures to give everyone a more seamless experience to access, trade, and use crypto. But you can imagine how hard it is to gain any traction much less build a sustainable business especially in a bear market like this, and when everyone has either completely lost their motivation or still flocking to centralized exchanges to chase pumps knowing full well the risks and unethical practices.

Cool story, what are you doing about it?

I work with a team called the LakeProject, and we're a group of people that came together because we believe that decentralized platforms will address a lot of these concerns, so we're putting our money where our mouth is and building them. If you want to help or learn more about what we're doing here's our site: http://lakeproject.co. We also built our first decentralized product here which is a trading platform built on 0x: https://trade.lakeproject.co

In conclusion - Vote with your money and your time, it makes a difference

I hope this post made sense and I made somewhat of a decent case (?) on why we need to shift our mindset from simply trading and hodling to proactively choosing where to participate, what dApps to use, and which startups to support.

IMHO this is key for adoption and it will seriously help startups (like ours) to grow and be able to make a difference in the industry and push forward and pioneer a new paradigm of operating a decentralized business. I think everyone in the space right now is still learning and trying to understand how that might look in the future, but the more support and usage we get, the sooner we'll learn and the brighter our future will be.

If you've gotten this far, thanks for putting up with my clickbaity title and reading this thread :)



[uncensored-r/BitcoinMarkets] [Daily Discussion] Thursday, November 29, 2018

The following post by AutoModerator is being replicated because some comments within the post(but not the post itself) have been silently removed.

The original post can be found(in censored form) at this link:

np.reddit.com/r/ BitcoinMarkets/comments/a1dvlr

The original post's content was as follows:


Thread topics include, but are not limited to:

  • General discussion related to the day's events
  • Technical analysis, trading ideas & strategies
  • Quick questions that do not warrant a separate post

Thread guidelines:

  • Be excellent to each other.
  • Do not make posts outside of the daily thread for the topics mentioned above.

Other ways to interact:


[Daily Discussion] Thursday, November 29, 2018

Thread topics include, but are not limited to:

  • General discussion related to the day's events
  • Technical analysis, trading ideas & strategies
  • Quick questions that do not warrant a separate post

Thread guidelines:

  • Be excellent to each other.
  • Do not make posts outside of the daily thread for the topics mentioned above.

Other ways to interact:


[Daily Discussion] Thursday, November 29, 2018

Thread topics include, but are not limited to:

  • General discussion related to the day's events
  • Technical analysis, trading ideas & strategies
  • Quick questions that do not warrant a separate post

Thread guidelines:

  • Be excellent to each other.
  • Do not make posts outside of the daily thread for the topics mentioned above.

Other ways to interact:


TEMCO at Beyond Blocks!

Hello everyone! As one part of the TEMCO team came back from Bangkok, the other is at STS&P exhibit! STS&P is a committee dedicated to making the sustainable world by supporting developments of new innovations for the greater good of the world! #TEMCO #STSNP #WORLD #UN

At this time, TEMCO team is going to Beyond Blocks Summit in Bangkok, holding a booth letting the world know about TEMCO project, the world’s first bitcoin smart contract (RSK) based supply chain data platform. This event in Bangkok will hold more than 2000 attendees and 50 guest speakers from all around the world.

A group of renowned professionals in the blockchain space is attending Beyond Blocks in Bangkok, such as Charles Hoskinson (CEO of IOHK), Wei Zhou (CFO of Binance), Thomas Graham (co-founder, TLDR) to invite the world into the blockchain space and discuss the potential of the phenomenal blockchain technology.

At Beyond Blocks Summit in Bangkok, a lot of blockchain companies are going to present their ideas and products to the world. Accordingly, at the event, TEMCO’s partner, D’CENT (a cryptocurrency hardware wallet company) will reveal a cryptocurrency transaction enabled cold (hardware) wallet that supports RRC-20.


Weekly /r/Iowa Events Thread for the week of November 29, 2018

This thread is for any events going on in Iowa this week! What events will you be attending? What events do you want to attend? What events do you want to promote? Whats new around that state this week? Add a comment below. Anything from music to politics to a house party.

If you have any recurring events, specials, or other suggestions for this weekly thread, please send us a modmail or post it here and ping /u/annarchist - else it will likely be focused on shit Im interested in.

Please provide the following when posting new events: Time, Date, Location, Cost and some sort of description of the event.

New threads start every week, and will be stickied at the top of the subreddit. I am still working on the formatting, so if it sucks or you want changes, please provide feedback.

Here are some places to find things to do - if you see something that looks cool feel free to discuss it here because I'm sure some of us will miss it: Cityviews Calendar - Juice Calendar - Des Moines Register Event Page - Catch Des Moines Calendar - Travel Iowa Event Search

Outdoors: Trout Stocking Schedule | Iowa Biking Maps | Outdoors Things to Do | Hunting Regulations | Fishing Regulations Note -Annual Iowa hunting and fishing licenses expire on Jan. 10.

Sports: Iowa Cubs Schedule | Cedar Rapids Kernal Schedule | Hawkeye Football Schedule | Hawkeye Basketball Schedule | Iowa State Football Schedule | Iowa State Basketball Schedule | Drake Basketball | UNI Football | UNI Basketball | Barnstormer Schedule

Music: Bands in Town - Des Moines | Bands in Town - Cedar Falls | Bands in Town - Iowa City | Nitefall on the River

Local Message Boards: UrbanDSM|IowaOutdoors515Crew Election|Dates :--|:-- General Election|November 6, 2018. City Primary|October 8, 2019 Regular City & Regular School|November 5, 2019 City Runoff|December 3, 2019 Primary|June 2, 2020 General|November 3, 2020

Des Moines Reoccurring Events:
*First Friday of Every Month is Mixology at the Science Center in Des Moines * Blues Jam Band every Tuesday at Carl's Place, $3 tallboys * Area515 1731 Grand Avenue, Des Moines - Electronics Club 2nd Wednesdays at 7pm - 3D Printing Club 3rd Mondays at 7pm - Ham Radio Night 4th Mondays at 7pm * Young Professionals Connection Calendar * Des Moines Bitcoin and Blockchain MeetUp at Gravitate in West Des Moines - 4th Thursday of the month - 7:00pm

Quad Cities Reoccuring events: * Every other Wednesday (July 25th): Eat the Streets (downtown Davenport) * relevant sub thread

Cedar Falls Reoccurring Events: * Every Tuesday night there are rides that leave at singlespeed in CF. 5:30 is the 22mph average ride. 6:00 is the 18mph average ride and women's ride. * Every Wednesday is the the CvC WOW ride that meets at 6 pm at 4th and Main St in CF. Several types of rides for all types of riders.

Hunting Season Dates (If you guys think this takes up too much space lmk and I can remove it or replace it with a link to the regs. Either way Ive got to remember to remove it once seasons end) Season|Date
:--|:-- Rooster Pheasant | Oct. 27 - Jan. 10, 2019 Bobwhite Quail | Oct. 27 - Jan. 31, 2019 Rabbit (Cottontail)| Sept. 1 - Feb. 28, 2019 Squirrel (Fox and Gray)| Sept. 1 - Jan. 31, 2019 Crow | Oct. 15 - Nov. 30 and Jan. 14 - March 31, 2019 Pigeon | Continuous Open Season Coyote | Continuous Open Season

Deer Dates
Youth Season Sept. 15-30 Aug. 15
Disabled Hunter Season Sept. 15-30 Aug. 15
Early Archery Oct. 1-Nov. 30
Late Archery Dec. 17 - Jan. 10, 2019
Early Muzzleloader 5 Oct. 13-21
Late Muzzleloader Dec. 17 - Jan. 10, 2019
Shotgun/Straight-Wall Date
Season 1 Dec. 1-5
Season 2 Dec. 8-16
Nonresident Holiday Dec. 24 - Jan. 2, 2019
January Antlerless Jan. 11-27, 2019

Central Iowa Bar Map - If you know who created this or want to download the XML and expand on it, please do so! If you create an updated one including your regions bar, Ill replace this one.

Note this is going to start likely central Iowa Centric as I am using that as the baseline the creation of this.

Tag /u/AnnArchist if you post in here with like something added on a weekly basis. I also included the tag here so I remember to check this.