Friday, May 3, 2019

DigiFinex Apollo IEO Project: Brave Sound Token (BRST) Introduction

1. Project Background

Brave Sound Token (BRST) is issued by BRAVE SOUND — a distributed streaming media network platform, with a total supply of 10 billion BRST (Initial total supply was 21.6 billion, project team will burn half of their reserved tokens on 5 May 2019.)

BRST can be used for streaming songs, subscription, purchase of concert tickets and funding artistes in the ecosystem to encourage them to create richer content on the platform.

The BRAVE SOUND project is initiated by Brave Entertainment, a talent management and music production company based in Gangnam District, Seoul, South Korea. Its founder and CEO, Kang Dong-chul, known as the “Brave Brother”, is one of the most influential K-Pop producers in Korea who has produced songs for almost all the famous Korean celebrities, such as Big Bang, 4Minute, AOA, Sistar, Teen Top, T-ARA, After School, and Kris Wu Yifan.

SISTAR

In addition, Bitcoin.com CEO Roger Ver is a shareholder and adviser of BRST, he also had acquired the shares of Sound Blockchain Technology Sdn. Bhd. Brave Entertainment aims to bring high-quality music to the public through professional management and collaboration with global music stars. Brave Entertainment not only signs and trains singers, but also grooms music producers and other talents who can create rich content to achieve their dream in the flourishing entertainment industry.

![img](dhstac7gwyv21 " Roger Ver (Left), Kang Dong-chul (Middle), Kohsuke Sato CEO of Sound Blockchain Technology (Right) ")

2. Unique Selling Proposition

◆ Rich resources of talents. With a track record of producing Korean & Chinese celebrities (including Big Bang, 4Minute, AOA, Sistar, Teen Top, T-ARA, After School, Kris Wu Yifan, etc.) so based on “fan economy”, the core business model of the entertainment industry, it will increase user loyalty through gaining economic benefits in the form of viral social marketing. It’s an integration of fan economy + entertainment industry + blockchain ecosystem.

◆ A well-established business model of creating celebrities. Brave Entertainment has an advanced program of discovering and empowering music talents, with great exposure not only in Korea but also overseas.

◆ Direct to Consumer. BRST can be used for channel subscription, music copyright settlement, and supporting content creators or celebrities by means of voting, tipping, donation, purchase of merchandise, etc. It covers various utilities of the “fan economy.”