We, Richard Jerez, Edgar Caballero and Freddy Rauseo, promoters of Dash in Venezuela, with the experience gained in the leadership of @dashlosteques and @dashvlc, communities allied to Dash Venezuela, independently launched Dash Impulse, an organization designed exclusively for the impulse of Dash Digital Money in Venezuela.
We present our best proposal for the promotion of Digital Money Dash:
Problem:
In Venezuela, merchants currently receiving payments with Dash complain worry about Dash’s low liquidity in the domestic market, few transactions are made, people do have not massively found find the need to change the use of the dollar to pay for their purchases. Using dollars in cash is very risky for the consumer and the merchant. There is also the issue that commissions charged by conventional remittance houses are too high between 12% and 20% and are not convenient for sending low-value daily remittances for the large number of Venezuelans living in Cúcuta and Medellin.
Solution:
We put liquidity of Dash in the hands of Venezuelans, through the sending of Remittances to Venezuela, giving as the first option that people can decide where to spend it or simply change them to VES, additionally we will educate the merchant in how to consider Dash as an investment and safeguard of value when receiving these Remittances, to sell the dash received on the Platform to be promoted.
Currently, remittances are the second largest source of economic income in the country, after the export of oil, with an estimated $ 3.7 billion for 2019, with a projection of more than $ 5 billion by next year 2020. Dash Impulse aims to bring a percentage of these remittances to the Exchange Houses that use Dash.
Initially, Dash Impulse will promote the organic sending of remittances to Venezuela from the Colombian cities of Cúcuta and Medellín, educating Venezuelan migrants to use the platforms that allow them to buy Dash, thus avoiding the high commissions paid in exchange houses that normally operate with LocalBitcoins. Additionally, Dash Impulse will recover and/or maintain, as much as possible, the merchants adopted so far, so as not to let them confuse with other cryptocurrencies such as BCH.
The other line of action of Dash Impulse will be the promotion of commercial adoption in Venezuela, starting with the cities of Caracas, Maracaibo and Valencia where a large number of Dash accepting merchants is already thriving. The goal is to teach the merchant to directly process purchases of products made by Venezuelans abroad, with the purpose of being delivered to their relatives in the country. Those purchases would be processed with Dash.
Adoption Strategy
Colombia Team:
Functions:
Advertise and promote the sending of remittances through some of Colombia’s exchanges, such as Daexs, which allows you to make Dash purchase transactions with Colombian pesos in real time and at a very low cost. This method will allow recipients to receive up to 12% more than what they would receive using a conventional exchange house.
With the support of the Leaders of Venezuela, a series of meetups conference will be held every month in each city to the general public, especially for Venezuelans, in order to impart knowledge about remittances with Dash.
Colombian ambassadors offer advice and training to those interested in the following topics:
1.1.- Send remittances directly to your family members using Dash, which has an additional 12% benefit, when it is done by the same person, without the need to do so through the exchange office.
1.2.- Buy Dash, post on DAEX platform and exchange, to make the delivery in VES to your relatives in Venezuela.
1.3.- Buy Dash and in turn acquire essential products in Venezuela and make purchases through a Marketplace that accepts Dash.
1.4.- Recruit sellers of private remittances, from the city of Medellín and Cúcuta, to Venezuela, instructing them in the use of Dash to send remittances.
Venezuelan team
Leaders
2.1.- Promote alliances with the other Dash proposals worldwide and especially with the proposals in Venezuela.
2.2.- Coordinate with Venezuelan businesses and companies so they know how to receive Dash.
2.3.- Coordinate with the top 20 or 40 merchants or businesses, assemble a list of combos that in turn build a list of sites that offer combos to sell in Dash, promote by social media and directly from person to person.
2.4.- Develop volume business to increase acceptance.
2.5.- Achieve commercial alliances with companies that, through a discount strategy, promote the use of Dash as a means of payment for the purchase of their products. The buyer will get the product cheaper when acquiring if he uses Dash instead of fiat, or other cryptocurrencies as a payment method.
2.6.- Carry out promotional events in universities and business chambers.
2.7.- Promote the use of remittances through Online Marketing in conjunction with the top 20 or 40 merchants or businesses.
2.5.- Develop volume businesses to increase the acceptance of wholesalers to make their payments and transactions with Dash.
2.6. Safeguard and preserve our merchant base, to avoid having them switch to competing coins, avoiding threats made by previous Dash teams.
Ambassadors:
Functions:
3.1.- Inform existing traders about the continuity of Dash’s operations in Venezuela and Colombia, clarifying that Dash does not depend on any centralized entity or local organizations.
3.2.- Identify and incorporate merchants with the potential to convert them into commercial Allies and receive remittances, sell combos of their products and services, trade on exchange platforms, in other words, convert them into liquidity agents, through education in cryptocurrencies, raising the level of commercial adoption in order to achieve profitability and financial independence.
3.3.- Select the traders with the greatest potential in interesting areas for migrants (Top 20) and help them in the development and implementation of combos systems with delivery or removable in their facilities to increase their sales.
3.4.- Each ambassador in Venezuela will develop a conference a month in their city, with the support of the leaders, with the objective of informing and encouraging their relatives abroad, about how they can send their remittances through our platform with Dash.
Members of the work team.
Colombia Team:
1.- Juan Ortega, experienced Remittance operator is our ambassador in Medellín.
2.- Ernesto Rodríguez, experienced Remittance operator is our ambassador in Cúcuta.
Venezuela Team:
1.- Michael Gil, experienced Dash promoter, is our ambassador in Caracas.
2.- Darwin Ramirez, experienced promoter of Dash, is our ambassador in Maracaibo.
3.- Marcos Ledezma, experienced promoter of Dash, is our ambassador in Valencia.
Deliverables at the end of the three month proposal:
1.- Share the experience of this project with the other communities so that they can develop their own business organization in their different regions.
2.- 20 private remittance sellers, in the two cities in Cúcuta and Medellín.
3.- 120 shops between the two cities Cúcuta and Medellín.
4.- A sustainable remittance delivery system in 6 months.
5.- 1 workshop or conference about sending and receiving remittances with Dash in each of the cities involved.
6.- Images on social media for each merchant and conference held.
7.- Segmented advertising campaign paid in Instagram in Venezuela, promoting remittances through our platform. Instagram is preferred as it is the most used social media by Venezuelans.
This pilot test has a duration of three months in the cities of Medellín and Cúcuta, given the effectiveness, we will be incorporating other cities in Latin America.
Dash Impulse we are another level!!!
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