Ivan on Tech talks about what he experiences as a tech content creator of YouTube.
- Everyone's consuming on YouTube and Spotify which is where creators need to be in the unending pursuit of eyeballs.
- Content creators need to be using the platforms where people are, therefore. “But at the same time, in case something happens, try to get the email, have your own website, have a robust communication channel with the audience from which you can’t get banned. Don’t get too comfortable.” Be ready and have a plan B.
- Get support from the creators community and get in touch, in case of an event. In the case of the bitcoin and cryptocurrency purge from youtube in 2019, Ivan on Tech talks about how they got together and made noise about it until YouTube finally admitted it was a mistake. The learning here is basically to network.
source: forbes.com/sites/justinoconnell/2020/01/29/ivan-on-techs-journey-from-0-to-200000-subscribers-in-2-years/#51400f9870ae
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