Monday, November 30, 2020

FINAL REPORT of Decred Latam Marketing and Events Proposal 2 with detailed activities and financials from June to December 2020.

Final Activities Report Decred in Spanish Proposal 2 from June to December 2020

Highlights

  • Double down on Dev power formation and headhunting with more content and two editions of the Decred Talent Land Blockchain Challenge

  • Efforts and resources towards building Dev power in Spanish through the Decred Talent Land Blockchain Challenge and Dev related content.

  • Organically grow Youtube audience through +50 pieces of new content related to Decred and cryptocurrencies in Spanish

  • Working flows for content creation of #HablemosDecred, Código Decred, Decredizados, Podcast Decred in Spanish and the Decred Talent Land Blockchain Challenge.

  • Broad network of professional contacts in Argentina, Colombia, Ecuador, Mexico, Peru, Spain, Uruguay and Venezuela.

  • Content production: proved funnel from planning to execution on multiple media formats (audio, video, text and graphic design).

Full list of Activities:

Virtual Events:

Videos:

Social Media Content:

  • June 3 "Una forma más privada de hacer Staking en DCR" on (Medium)

  • June 5th Decred Drive on (Medium)

  • June 15th dcrtime thread on Twitter (tweet)

  • June 17th Revista Decred on (Medium)

  • June 17th Politeia Digest #32 in Spanish (Medium)

  • June 20th Podcast "What is Decred?" with Territorio Bitcoin (ivoox)

  • June 26th Decred wallet download thread (tweet)

  • June 26th Decred Drive on (Medium)

  • June 26th Decred Drive on (Medium)

  • June 29th Decred Drive on (Medium)

  • July 1st "How to set a Decred node" (Medium)

  • July 1st "Porque Decred es necesario: un enfoque inclusivo sobre el dinero duradero" on (Medium)

  • July 3th "El trabajo en el mundo digital: del Software libre a las Organizaciones Autónomas Descentralizadas" on (Medium)

  • July 6th Decred Drive (2 de Julio) on (Medium)

  • July 12th DCRDEX (Twitter)

  • July 17th Decred Journal translation in Spanish (Twitter announcement, Medium)

  • July 19th Politeia Digest 33 in Spanish (Twitter announcement, Medium)

  • July 27th Decred pronunciation with Bugs Bunny (Twitter)

  • July 31st "The Federal Reserve: a rigged game" translation by Franco (Twitter announcement, Medium)

  • July 31st Golden Stakey (Twitter)

  • August 3th Decred Devs repositories (Twitter)

  • August 10th Codigo Decred "Exploring Decred with Python" with pablito (Twitter announcement, Youtube)

  • August 11th Decred Journal July 2020 Spanish translation (Twitter announcement, Medium)

  • August 13th Bug Bounty post (Twitter)

  • August 21st How is money created post (Twitter)

  • August 27th Politeia Digest #34 & #35 Spanish translation (Twitter announcement, Medium)

  • August 31st Decred apreciation post and mention in Criptonoticias (Twitter)

  • September 1st CryptoCheckout post (Twitter)

  • September 8th review Trezor hardware wallet (Twitter)

  • September 10th lecture recommendation "The federal reserve, A Blatantly Rigged Game" in Spanish (Twitter, Medium)

  • September 11th Decred project dev community meme (Twitter)

  • September 16th Golang meme (Twitter)

  • September 23th Definition of sound money (Twitter)

  • September 24th invitation to youtube channel (Twitter)

  • September 24th invitation to github repo issues (Twitter)

  • September 28th invitation to join Decred in Spanish devs telegram channel (Twitter)

  • September 28th Politeia proposals update (Twitter)

  • September 28th first episode of Decred in Spanish podcast (Twitter, Twitter)

  • October 3th post on DCR security (Twitter)

  • October 5th post on @steelbackup security (Twitter)

  • October 7th Introduction to Blockchain and Decred API (Twitter)

  • October 10th messaging proposals on Politeia (Twitter)

  • October 15th Python web mining scholarship to participant in Introduction to Blockchain and Decred API (Twitter announcement)

  • October 19th announcement 1000 followers on @Decred_ES twitter (Twitter)

  • October 25th Decred in Spanish Podcast episode 2 (Twitter announcement, Spotify)

  • October 25 Decred Journal September Spanish translation (Medium, [Twitter](https://twitter.com/

  • October 26th Atomic Swaps thread (Twitter)

  • October 26th DCRDEX installation thread and translation (Medium, Twitter)

News and mentions:

  • May 20th What is Decred? A secure, adaptable and sustainable store of value in Cointelegraph en Español

  • June 9th Blockchain Land Director mention on Latam proposal approval (tweet)

  • June 10th Decred Blockchain analysis from Richard Red translated to Spanish by Territorio Blockchain Magazine (tweet)

  • June 18th Decred On-chain: Realised Cap, MVRV Ratio y Gradient Oscillators in Spanish by Territorio Blockchain Magazine (tweet)

  • June 25th "BTC, ETH and DCR are part of the largest econmic and technological revolution of our generation" on Cointelegraph en Español

  • July 3th Anibal Cripto on Governance panel with Ernesto Contreras from Dash Pay (tweet, tweet)

  • July 17th "More than 20 new devs at Decred" by adcade for Cointelegraph in Spanish (Cointelegraph en Español)

  • August 3th #HablemosDecred 8 mention by criptolugares (Twitter)

  • August 7th Mention of Decred work in Latam by tomee in Cointelegraph en Español (Cointelegraph en Español)

  • August 25th #HablemosDecred 9 Legal perspectives of cryptocurrency mention in Criptonoticias (Criptonoticias)

  • August 26th Cryptocurrencies and the challengues of organic growth in Cointelegraph in Spanish (Cointelegraph in Spanish)

  • September 21st coverage on #HablemosDecred 14 on The wild crypto maximalism (Cointelegraph in Spanish)

  • September 28th coverage on #HablemosDecred 15 on DeFi, NFTs and investments of the future (Cointelegraph in Spanish)

  • October 1st Criptolugares currency of the month (Twitter)

  • October 5th covegare on #HablemosDecred 16 on Cryptocurrencies in Venezuela (Cointelegraph in Spanish)

  • October 13th “21 Heads Crypto art Show: exploring the intersection of art and cryptocurrences”(Cointelegraph in Spanish)

  • October 20th “What are the coming releases planned in Decred ecosystem?”(Cointelegraph in Spanish)

  • October 28th “New edition of #HablemosDecred will explore the state of cryptocurrencies in Mexico”(Cointelegraph in Spanish)

  • November 2nd “Next edition of #HablemosDecred will explore the intersection of cryptocurrencies and journalism”(Cointelegraph in Spanish)

  • November 2nd “Blockchain Summit Latam 2020: exploring governance characteristics on public protocols” (Cointelegraph in Spanish)

  • November 2nd and 3th Blockchain Summit Latam, Decred will be a Silver sponsor (Twitter)

Social Media Stats and comparison from previous proposal:

Twitter:

  • Followers: 1066 (+359, +50%)
  • Engagement: 3.2
  • Impressions: 237,000
  • Link clicks: 763
  • Retweets: 489
  • Likes: 2400
  • Comments: 149

Instagram:

  • Followers: 477 (+144, +30%)
  • Engagement: 60%
  • Posts: 39
  • Impressions: 741
  • Likes: 711
  • Comments: 28

Facebook:

  • Followers: 763 (+94, +14%)
  • Engagement:
  • Likes: 719
  • Posts: 126
  • Impressions: 338,343 (+305,013, +1000%)

Youtube:

  • Subscribers: 183 (+160, +680%)
  • Engagement: 3.3% (+2.43, +300%)
  • Videos: 55 (+40, +550%)
  • Views: 2913 (+2629, +1000%)
  • Impressions: 23600 (+21,251, +1000%)

Telegram DecredES:

  • Members: 207 (+42, +20%)

Telegram devs@DecredES:

  • Members: 93 new members

Cointelegraph in Spanish:

  • Total article views: 14,168
  • Total article shares: 81

Financials

  • As of this final report the Decred in Spanish activities have used 94% of the total proposal budget, or around $43,145 usd. This proposal expenditure was divided in 86% for contractors, content creation, design, virtual events, business development, social media management, user support and community organsing; and 14% for marketing expenses. For more information on the previous reports please visit the (Report 1, Report 2 and Report 3, [Report 4](), Report 5 and Report 6 to be updated on December 10th).

This report can be found in Decred_ES Github repository with detailed activities and financials from June to December 2020.


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